Tree School
2023
Logo redesign and UX/UI design for the Tree Srl website: an immersive, fresh, and accessible educational platform.
Context
Tree Srl, based in Rome, offers online courses focused on coding, advertising, and marketing. The objective of the project was to create a responsive and immersive platform, primarily designed for a young audience, capable of making learning simple and engaging. The design aimed to integrate both the navigation experience and the brand’s modern visual communication, supporting the dissemination of content within a complex corporate environment.
Platform
The Tree Srl platform was designed with a comprehensive UX/UI approach: responsive design, modular components, and interactive functional prototyping. The user experience is optimized for the delivery of online courses, with a focus on content accessibility and engagement of a young audience. The immersive design guides users through clear and engaging learning paths, highlighting courses in coding, marketing, and advertising.
Accessibility
The platform is developed in accordance with WCAG guidelines, supporting text scaling, adjustable line spacing and kerning, ARIA labels, and navigation compatible with screen readers, ensuring inclusive and compliant usability.
My takeaways
This project represented my first UX/UI experience with the new internal team, directly managing internal collaboration and conflicts of vision with colleagues. I learned to mediate differences through dialogue and to make content accessible even to multiple internal stakeholders, while navigating long approval processes. The experience strengthened my ability to work in a team, adapt quickly, and design scalable and user-friendly UX/UI solutions for a broad audience.