Oakley - Beyond Human
2021
Social Media Design and Motion Design for Oakley: Beyond Human, including the creation of a social media post, a banner, and a video using official brand assets and guidelines.
Context
The project was developed as part of a job application for Luxottica, based on the concept Oakley: Beyond Human, which expresses the brand’s vision focused on innovation, performance, and the overcoming of human limits through design and technology. Starting from the provided assets, the brief required the development of a creative proposal including a banner, a social media asset, and a video, with full creative freedom during execution. The concept reflects Oakley’s core values, historically tied to performance research and the idea of pushing beyond what is considered possible.
Social e Motion Design
The project interprets the distinctive language of Oakley, characterized by a futuristic, technology-driven aesthetic strongly oriented toward performance. The concept of Beyond Human is translated into a visual communication that emphasizes evolution, determination, and the overcoming of personal limits, targeting a young and dynamic audience. The motion design video uses fast transitions, aggressive compositions, and a soundtrack based on beats, drums, and claps, effectively conveying energy, movement, and competitive tension. The goal is to strengthen Oakley’s perception as a brand operating at the intersection of sport, innovation, and contemporary culture.
My takeaways
Although it was a job application, the project allowed me to work with a brand with an extremely strong and recognizable identity, experimenting with a more bold visual language oriented toward the sport-performance space. The experience strengthened my ability to interpret structured guidelines and transform them into dynamic and engaging content, also receiving positive feedback from the communications team involved in the selection process.