My Story

A journey through design, technology, and creativity, between experimentation and skill refinement, combining digital projects, visual work, and live experiences.

Know Me

Beyond

With 10 years of experience in visual communication, I have recently steered my career toward UX/UI design and front-end development, evolving my graphic design background into a more structured, user experience–driven approach.

I design intuitive, consistent, and functional interfaces by combining aesthetic sensibility with a structured design approach. My background also includes 3D design, photo/video production, and streaming direction—skills that enable me to bring a cross-disciplinary and strategic perspective to the entire creative process.

Edit Template

Work Experience

Graphic UX/UI Designer | Opinno | Digital and Innovation Consulting

04.23/present – Rome, IT

UX/UI Design, Motion Design, Brand Design, Advertising Design, Illustration, Video Production

Graphic UX/UI Designer | Euroansa/SkillYou | Brokerage and Real Estate

03.22/04.23 – Rome, IT

UX/UI Design, Motion Design, Brand Design, Advertising Design, Illustration, Video Production

Visual Brand Designer | Orange Sellers | Amazon Aggregator

03.21/11.21 – Utrech, NL

Art Direction, Team Leading, Brand Design, Amazon Optimization, 3D Design and Animation

Graphic Designer | Baburka Production | Film Production

11.19/03.21 – Rome, IT

Advertising Design, Social Media Design, Layouting, Photo-Video Making

Interior Designer | Krisavero Art | Furniture Design

07.19/11.21 – Rome, IT

Interior and Furniture Design, 3D Modeling, 3D Rendering, Layouting

Illustratore | Insight – La cultura dell’altro | Design Magazine

02.19/11.19 – Rome, IT

Graphic Design, Illustration, Layouting

Impaginatore | Titani Editori Publisher | Publishing

10.18/07.19 – Rome, IT

Graphic Design, Illustration, Layouting

Studi

ABARM – Accademia di Belle Arti di Roma

2018/2021 – Rome, IT

110/110 cum Laude

Master's Degree in Graphic Design

ABARM – Accademia di Belle Arti di Reggio Calabria

2013/2018 – Reggio Calabria, IT

110/110 cum Laude

Bachelor's Degree in Graphic Art

ENGLISH: C1

ITALIAN: Native

Edit Template

My Softwares

Graphic UX/UI Design / Photography

Figma

Adobe Illustrator

Adobe Photoshop

Adobe Lightroom

Adobe InDesign

Motion Design / Video Production

Adobe After Effects

Adobe Premiere Pro

Lottie

Calibre

3D Modeling / Rendering / Animation

Autodesk Fusion 360

Adobe Substance Stager

Blender

Web Developing

WordPress

Elementor

Streaming / Direction / Video Mapping

vMix

GrandVJ

Streamyard

OBS

Office

Microsoft Power Point

Microsoft Word

Microsoft Excel

Edit Template

Questions for the Designer

My approach is based on a holistic vision. I never separate design from its technological implementation. In projects such as EmTech Italy and Huawei TechArena, my role has been that of a strategic bridge: I translate complex concepts into intuitive interfaces and coherent visual systems. I adopt a Data-Driven and User-Centric approach, where design is not merely aesthetic but functional, ensuring that the user experience (UX) directly supports the client's technological goals.

Unlike a pure designer, I have a solid background as a frontend developer. I understand both the limitations and the potential of code, which directly influences every decision I make during the UI design process. I design interfaces that are technically sustainable and optimized for the web (via WordPress), reducing the gap between the prototype in Figma and the final product. This allows me to manage web development independently, while preserving the creative vision and ensuring optimal performance.

My added value lies in visual dynamism. I don’t limit myself to static layouts; I use motion design (After Effects) to bring brand identity to life, as seen in Ray-Ban: You’re On or Oakley: Beyond Human. Whether for events, social media, or digital interfaces, my goal is to create memorable experiences. This ability to merge traditional branding with animation allows companies to stand out, turning a simple image into an interactive communication asset.

For me, 3D is a tool to shape the impossible. I use software such as Blender and Substance Stager not only for aesthetic purposes, but for product visualization and prototyping, as in the project The Rim. From modeling to final output (rendering), my skills allow me to integrate 3D elements into complex digital contexts to enhance every detail, while maintaining full control over the quality of the visual design.

It demonstrates my technical versatility. Managing live events, directing, and video mapping (as in EmTech Italy) has taught me how to work under pressure. This cross-disciplinary experience allows me to approach digital projects with a critical-ready mindset: I can coordinate real-time workflows and maintain focus on output quality even in unpredictable scenarios, such as those experienced with Torino City Lab.

My approach is that of a pragmatic innovator. I am used to working on Call for Solutions and digital innovation projects, such as Poste Italiane Call for Solutions and Unicredit Hack. My ability to move across graphic design, 3D, and UX/UI allows me to analyze problems from multiple perspectives. I focus on sustainable, scalable solutions aligned with the specific needs of corporate ecosystems, always aiming for maximum communication impact.

Edit Template

Graphic UX/UI Design-Developer

3D Design | Motion Design | Branding | Web-Building

© Vincenzo Franco, all rights reserved.