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StandMeOut by StoryFactory

2024

UX/UI design for a personal development and upskilling platform, featuring a dynamic dashboard and tools for professional growth.

Context

The platform is designed as a tool for personal development and upskilling, aimed at helping users track skills, career goals, and professional growth. The system integrates features dedicated to professional content creation, personal profile management, and access to educational resources. The objective is to provide a digital environment that supports users in developing their capabilities, facilitating the definition of professional objectives, monitoring progress, and accessing content that enables continuous improvement.

UX/UI Design

The project was developed with a UX/UI approach focused on clarity and personalization of the user experience. The design uses bright and fresh colors, with a fluid and dynamic visual language, aimed at making the platform intuitive and engaging. The user area represents the core of the experience, providing a comprehensive overview of goals, skills, activities, and growth suggestions, organized within a clear and easily navigable dashboard. The interface is designed to guide users through different sections dedicated to career paths, educational content, and skills development, while keeping their progress toward targets always visible.

My takeaways

This project allowed me to work on the design of a highly personalized digital experience, where each user can view different growth paths and specific outcomes based on their skills and goals. Despite the relatively small scale of the project, the experience was valuable in deepening my understanding of designing user-centered interfaces capable of adapting to diverse and highly personalized outcomes, with a strong focus on user experience quality.

Questions for the Designer

How do you manage complexity in multidisciplinary projects?

My approach is based on a holistic vision. I never separate design from its technological implementation. In projects such as EmTech Italy and Huawei TechArena, my role has been that of a strategic bridge: I translate complex concepts into intuitive interfaces and coherent visual systems. I adopt a Data-Driven and User-Centric approach, where design is not merely aesthetic but functional, ensuring that the user experience (UX) directly supports the client's technological goals.

How does your technical expertise (HTML/CSS/WordPress) integrate into your creative process?

Unlike a pure designer, I have a solid background as a frontend developer. I understand both the limitations and the potential of code, which directly influences every decision I make during the UI design process. I design interfaces that are technically sustainable and optimized for the web (via WordPress), reducing the gap between the prototype in Figma and the final product. This allows me to manage web development independently, while preserving the creative vision and ensuring optimal performance.

What is your added value when working on Branding and Motion Design projects?

My added value lies in visual dynamism. I don’t limit myself to static layouts; I use motion design (After Effects) to bring brand identity to life, as seen in Ray-Ban: You’re On or Oakley: Beyond Human. Whether for events, social media, or digital interfaces, my goal is to create memorable experiences. This ability to merge traditional branding with animation allows companies to stand out, turning a simple image into an interactive communication asset.

How do you approach 3D design and product visualization projects?

For me, 3D is a tool to shape the impossible. I use software such as Blender and Substance Stager not only for aesthetic purposes, but for product visualization and prototyping, as in the project The Rim. From modeling to final output (rendering), my skills allow me to integrate 3D elements into complex digital contexts to enhance every detail, while maintaining full control over the quality of the visual design.

What role does your experience in directing, streaming, and video mapping play in your portfolio?

It demonstrates my technical versatility. Managing live events, directing, and video mapping (as in EmTech Italy) has taught me how to work under pressure. This cross-disciplinary experience allows me to approach digital projects with a critical-ready mindset: I can coordinate real-time workflows and maintain focus on output quality even in unpredictable scenarios, such as those experienced with Torino City Lab.

What makes your problem solving unique in innovation contexts?

My approach is that of a pragmatic innovator. I am used to working on Call for Solutions and digital innovation projects, such as Poste Italiane Call for Solutions and Unicredit Hack. My ability to move across graphic design, 3D, and UX/UI allows me to analyze problems from multiple perspectives. I focus on sustainable, scalable solutions aligned with the specific needs of corporate ecosystems, always aiming for maximum communication impact.

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Vincenzo Franco

Graphic UX/UI Design-Developer

3D Design | Motion Design | Branding | Web-Building

© Vincenzo Franco, all rights reserved.