Safety Innovation - Ferrovie dello Stato Italiane
2023
Design of two visual concepts for the Safety Innovation initiative, a safety training program for Ferrovie dello Stato Italiane.
Context
The Safety Innovation Program was created as a training initiative dedicated to promoting a safety culture within Ferrovie dello Stato Italiane. The objective was to transform complex content and operational procedures into a more engaging experience capable of encouraging active participation, awareness, and learning through practical and collaborative dynamics.
Visual
The visual identity developed combines a corporate language with a contemporary and dynamic approach, translating safety-related themes into a clear and accessible graphic system. Through intuitive visual elements, guided pathways, and direct communication, the project makes content more engaging and easier to navigate, maintaining a balance between visual impact, readability, and consistency with the corporate context.
My takeaways
This project allowed me to engage with design applied to training and the communication of high-responsibility topics. I deepened my understanding of the value of visual clarity and user experience in communicating complex content, strengthening my skills in designing intuitive systems, fostering engagement, and creating effective learning experiences.