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Tender for EIF 2024

2024

Design of two design system proposals for EIF 2024, with a focus on motion design and an interactive platform for European reporting.

Context

The project originated from the 2024 tender for EIF – European Investment Fund, aimed at creating a clear and interactive reporting platform. The objective was to develop visual solutions capable of translating complex data into intuitive interfaces, leveraging motion design, visual depth, and interactivity to improve user access to and understanding of information.

Two Visuals

The first proposal features a low-poly European map, with triangular elements emerging as columns of varying heights for each country, accompanied by pop-ups and floating windows to display data. The second proposal adopts a “cloud navigation” system, guiding users from macro to micro areas, enabling a gradual and modular exploration of reports. Both visual concepts combine fresh and futuristic colors, material design, and gradients to add depth and dynamism to the interface elements.

Platform

The platforms were designed to be interactive, clear, and user-friendly, with a focus on data accessibility and intuitive navigation between macro- and micro-level content. The interface integrates animations and pop-ups consistent with the visual language, delivering a dynamic and engaging experience capable of adapting to different report analysis workflows and facilitating data comprehension for institutional users.

My takeaways

Although the proposal was not selected, the project represented an important opportunity to experiment with a new approach to reporting platforms, combining motion design, interactivity, and innovative visual systems. I further developed my experience in managing tender-based projects, presenting complex concepts, and translating quantitative data into intuitive and engaging interfaces.

Questions for the Designer

How do you manage complexity in multidisciplinary projects?

My approach is based on a holistic vision. I never separate design from its technological implementation. In projects such as EmTech Italy and Huawei TechArena, my role has been that of a strategic bridge: I translate complex concepts into intuitive interfaces and coherent visual systems. I adopt a Data-Driven and User-Centric approach, where design is not merely aesthetic but functional, ensuring that the user experience (UX) directly supports the client's technological goals.

How does your technical expertise (HTML/CSS/WordPress) integrate into your creative process?

Unlike a pure designer, I have a solid background as a frontend developer. I understand both the limitations and the potential of code, which directly influences every decision I make during the UI design process. I design interfaces that are technically sustainable and optimized for the web (via WordPress), reducing the gap between the prototype in Figma and the final product. This allows me to manage web development independently, while preserving the creative vision and ensuring optimal performance.

What is your added value when working on Branding and Motion Design projects?

My added value lies in visual dynamism. I don’t limit myself to static layouts; I use motion design (After Effects) to bring brand identity to life, as seen in Ray-Ban: You’re On or Oakley: Beyond Human. Whether for events, social media, or digital interfaces, my goal is to create memorable experiences. This ability to merge traditional branding with animation allows companies to stand out, turning a simple image into an interactive communication asset.

How do you approach 3D design and product visualization projects?

For me, 3D is a tool to shape the impossible. I use software such as Blender and Substance Stager not only for aesthetic purposes, but for product visualization and prototyping, as in the project The Rim. From modeling to final output (rendering), my skills allow me to integrate 3D elements into complex digital contexts to enhance every detail, while maintaining full control over the quality of the visual design.

What role does your experience in directing, streaming, and video mapping play in your portfolio?

It demonstrates my technical versatility. Managing live events, directing, and video mapping (as in EmTech Italy) has taught me how to work under pressure. This cross-disciplinary experience allows me to approach digital projects with a critical-ready mindset: I can coordinate real-time workflows and maintain focus on output quality even in unpredictable scenarios, such as those experienced with Torino City Lab.

What makes your problem solving unique in innovation contexts?

My approach is that of a pragmatic innovator. I am used to working on Call for Solutions and digital innovation projects, such as Poste Italiane Call for Solutions and Unicredit Hack. My ability to move across graphic design, 3D, and UX/UI allows me to analyze problems from multiple perspectives. I focus on sustainable, scalable solutions aligned with the specific needs of corporate ecosystems, always aiming for maximum communication impact.

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Vincenzo Franco

Graphic UX/UI Design-Developer

3D Design | Motion Design | Branding | Web-Building

© Vincenzo Franco, all rights reserved.