Euroansa Hub
2022
UX/UI, branding, platform development, social media, and motion design for Euroansa Hub, including the definition of a new digital identity focused on local context and people.
Context
Euroansa Hub was created as an organization dedicated to credit brokerage and financial consulting, built around a network of highly specialized professionals and advisors. The project places human relationships at its core, supporting individuals through a strong presence rooted in the Rome region, with an approach focused on information, growth, and the development of trust-based relationships.
Platform & Motion Design
The platform moves away from Euroansa’s more traditional identity, developing an autonomous visual language more closely connected to the Rome area. The interface uses high-contrast colors, a strongly editorial layout, and a narrative built around the people who are part of the Euroansa Hub community and its professionals. Particular attention was given to the informational component, through dynamic content and a blog section designed to keep users and collaborators updated on news from the brokering world. The experience was enhanced through Lottie animated icons, used to introduce motion and bring greater vitality to the interface.
Accessibility
The platform is developed in accordance with WCAG guidelines, supporting text scaling, adjustable line spacing and kerning, ARIA labels, and navigation compatible with screen readers, ensuring inclusive and compliant usability.
Motion Design & Social Media
The social media strategy adopted a trend-oriented approach and a continuous publishing cadence, aligned with the brand’s new identity. The narrative focused primarily on personal stories, interviews, and content dedicated to the Euroansa Hub community, transforming the brand into a more approachable and recognizable entity. The goal was to create authentic communication, highlighting the human side and strengthening the sense of community.
My takeaways
The social media strategy adopted a trend-oriented approach and a continuous publishing cadence, aligned with the brand’s new identity. The narrative focused primarily on personal stories, interviews, and content dedicated to the Euroansa Hub community, transforming the brand into a more approachable and recognizable entity. The goal was to create authentic communication, highlighting the human side and strengthening the sense of community.