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Desert Beauty

2021

3D Product Design e Amazon Visual Content per la comunicazione del brand skincare Desert Beauty.

Context

Il progetto è stato sviluppato per il brand Desert Beauty, realtà skincare focalizzata su formule ispirate ai botanici del deserto, con un approccio clean, sostenibile e orientato alla trasparenza degli ingredienti. Il lavoro è stato realizzato in un contesto professionale legato alla produzione di contenuti per Amazon, con l’obiettivo di valorizzare prodotti cosmetici attraverso una comunicazione visiva chiara, coerente e ad alto impatto commerciale.

The Product

Il progetto ha previsto la realizzazione di render 3D e asset visuali per Amazon e EBC (Enhanced Brand Content) relativi a prodotti skincare del brand. Sono state sviluppate immagini tecniche, packshot e visual esplicativi per comunicare texture, benefici e ingredienti. Il focus è stato posto sulla resa del prodotto, sulla chiarezza informativa e sulla costruzione di un immaginario coerente con il posizionamento clean beauty del brand.

My takeaways

Questo progetto mi ha permesso di consolidare la mia esperienza nel campo del 3D Product Design applicato all’e-commerce, comprendendo le logiche di comunicazione visiva su Amazon. Ho approfondito il rapporto tra estetica e performance commerciale, imparando a progettare immagini non solo realistiche ma anche funzionali alla vendita, migliorando la leggibilità del prodotto e la percezione del brand all’interno di un mercato altamente competitivo.

Questions for the Designer

How do you manage complexity in multidisciplinary projects?

My approach is based on a holistic vision. I never separate design from its technological implementation. In projects such as EmTech Italy and Huawei TechArena, my role has been that of a strategic bridge: I translate complex concepts into intuitive interfaces and coherent visual systems. I adopt a Data-Driven and User-Centric approach, where design is not merely aesthetic but functional, ensuring that the user experience (UX) directly supports the client's technological goals.

How does your technical expertise (HTML/CSS/WordPress) integrate into your creative process?

Unlike a pure designer, I have a solid background as a frontend developer. I understand both the limitations and the potential of code, which directly influences every decision I make during the UI design process. I design interfaces that are technically sustainable and optimized for the web (via WordPress), reducing the gap between the prototype in Figma and the final product. This allows me to manage web development independently, while preserving the creative vision and ensuring optimal performance.

What is your added value when working on Branding and Motion Design projects?

My added value lies in visual dynamism. I don’t limit myself to static layouts; I use motion design (After Effects) to bring brand identity to life, as seen in Ray-Ban: You’re On or Oakley: Beyond Human. Whether for events, social media, or digital interfaces, my goal is to create memorable experiences. This ability to merge traditional branding with animation allows companies to stand out, turning a simple image into an interactive communication asset.

How do you approach 3D design and product visualization projects?

For me, 3D is a tool to shape the impossible. I use software such as Blender and Substance Stager not only for aesthetic purposes, but for product visualization and prototyping, as in the project The Rim. From modeling to final output (rendering), my skills allow me to integrate 3D elements into complex digital contexts to enhance every detail, while maintaining full control over the quality of the visual design.

What role does your experience in directing, streaming, and video mapping play in your portfolio?

It demonstrates my technical versatility. Managing live events, directing, and video mapping (as in EmTech Italy) has taught me how to work under pressure. This cross-disciplinary experience allows me to approach digital projects with a critical-ready mindset: I can coordinate real-time workflows and maintain focus on output quality even in unpredictable scenarios, such as those experienced with Torino City Lab.

What makes your problem solving unique in innovation contexts?

My approach is that of a pragmatic innovator. I am used to working on Call for Solutions and digital innovation projects, such as Poste Italiane Call for Solutions and Unicredit Hack. My ability to move across graphic design, 3D, and UX/UI allows me to analyze problems from multiple perspectives. I focus on sustainable, scalable solutions aligned with the specific needs of corporate ecosystems, always aiming for maximum communication impact.

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Vincenzo Franco

Graphic UX/UI Design-Developer

3D Design | Motion Design | Branding | Web-Building

© Vincenzo Franco, all rights reserved.