Witty Power
2022
Social Media, 3D Design, and Motion Design for the digital promotion of the Witty Power product.
Context
Witty Power is a USB adapter designed to optimize the quality of power delivered to electronic devices. Positioned between the charger and a smartphone, it helps stabilize the electrical current, reducing power spikes, energy loss, and charging inefficiencies. The product combines technological innovation, sustainability, and aesthetic customization, transforming a technical accessory into a functional and distinctive product.
Social, 3D Design & Motion
The project involved the creation of static posts, Instagram carousels, and animated content, supported by the complete 3D modeling of the product. A dedicated carousel showcases the official colorways — Cherry Juice, Dark Forest, Deep Sea, Aesthetic, and Tangerine — while also highlighting the possibility of custom color variations on request. Additional content presents the device connected to different chargers and smartphones, emphasizing its practicality, compact design, sustainability, and energy-efficiency benefits. Reels and 3D animations further explore the product’s structure, the functionality of its power stabilization system, and the variety of available finishes through dynamic visuals and high-fidelity renderings.
My takeaways
Sono particolarmente soddisfatto di aver contribuito a questo progetto, mettendo a disposizione le mie competenze in 3D Product Design, rendering e comunicazione visiva. L’esperienza mi ha permesso di realizzare una riproduzione accurata del prodotto e delle sue applicazioni reali, sperimentando con materiali, colorazioni e animazioni per valorizzarne le caratteristiche tecniche. Un’occasione concreta per integrare design di prodotto, storytelling e visualizzazione tridimensionale in un unico processo creativo.