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UX/UI Design
Graphic Design
3D Design
Photo-Video
My CV
My Skills
FAQs
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SkillYou

2022

UX/UI Design, branding, platform development, social media, and motion design for SkillYou, a training ecosystem dedicated to professional growth, recruitment, and career placement within the real estate and credit sectors.

Graphic Design
Art Direction
Branding
Layouting
Advertising
UX/UI Design
Prototyping
WordPress
Elementor
HTML
CSS
Motion Design
Social Media
Skillyou - Featured Pic

Context

SkillYou is an organization specialized in professional training, coaching, and consulting, focused on the real estate and credit sectors. The platform combines hands-on training, recruitment, and networking within an ecosystem designed to transform skills and potential into concrete career opportunities through personalized learning paths, workshops, events, and ongoing support.

Platform & Motion Design

Il progetto traduce l’identità di SkillYou in un ecosistema digitale contemporaneo, dinamico e fortemente orientato all’esperienza utente. L’approccio UX/UI è stato progettato per rendere immediata la fruizione di percorsi, eventi e contenuti formativi, attraverso una struttura modulare e facilmente navigabile. L’interfaccia combina una forte componente editoriale con elementi visuali ispirati al mondo education e community-driven, mantenendo un equilibrio tra autorevolezza professionale e linguaggio accessibile. Il Motion Design e le micro-animazioni supportano la navigazione e valorizzano il tono dinamico della piattaforma, contribuendo a rendere l’esperienza più fluida, interattiva e coinvolgente.

Accessibility

The platform is developed in accordance with WCAG guidelines, supporting text scaling, adjustable line spacing and kerning, ARIA labels, and navigation compatible with screen readers, ensuring inclusive and compliant usability.

Skillyou - Main Website Pic
Skillyou - Website Pic 3

Motion Design & Social Media

The social media communication was developed with a trend-oriented and strongly narrative approach, creating content capable of showcasing both the human and professional side of the SkillYou community. The focus was placed on testimonials, growth paths, training moments, events, and motivational storytelling, using a fresh and contemporary visual language. The goal was to strengthen a sense of belonging and transform the brand into a recognizable reference point for those seeking training and concrete career opportunities.

Skillyou - Social Media Pic 1
Skillyou - Social Media Pic 2
Skillyou - Social Media Pic 3
Skillyou - Social Media Pic 4

My takeaways

The project allowed me to deepen the development of a digital ecosystem where branding, UX/UI, and content coexist in a coherent way. The experience highlighted the importance of designing platforms that are not only informational, but also capable of fostering relationships, engagement, and a sense of community, adapting the visual language to a learning context strongly oriented toward people and professional growth.

 
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Questions for the Designer

My approach is based on a holistic vision. I never separate design from its technological implementation. In projects such as EmTech Italy and Huawei TechArena, my role has been that of a strategic bridge: I translate complex concepts into intuitive interfaces and coherent visual systems. I adopt a Data-Driven and User-Centric approach, where design is not merely aesthetic but functional, ensuring that the user experience (UX) directly supports the client's technological goals.

Unlike a pure designer, I have a solid background as a frontend developer. I understand both the limitations and the potential of code, which directly influences every decision I make during the UI design process. I design interfaces that are technically sustainable and optimized for the web (via WordPress), reducing the gap between the prototype in Figma and the final product. This allows me to manage web development independently, while preserving the creative vision and ensuring optimal performance.

My added value lies in visual dynamism. I don’t limit myself to static layouts; I use motion design (After Effects) to bring brand identity to life, as seen in Ray-Ban: You’re On or Oakley: Beyond Human. Whether for events, social media, or digital interfaces, my goal is to create memorable experiences. This ability to merge traditional branding with animation allows companies to stand out, turning a simple image into an interactive communication asset.

For me, 3D is a tool to shape the impossible. I use software such as Blender and Substance Stager not only for aesthetic purposes, but for product visualization and prototyping, as in the project The Rim. From modeling to final output (rendering), my skills allow me to integrate 3D elements into complex digital contexts to enhance every detail, while maintaining full control over the quality of the visual design.

It demonstrates my technical versatility. Managing live events, directing, and video mapping (as in EmTech Italy) has taught me how to work under pressure. This cross-disciplinary experience allows me to approach digital projects with a critical-ready mindset: I can coordinate real-time workflows and maintain focus on output quality even in unpredictable scenarios, such as those experienced with Torino City Lab.

My approach is that of a pragmatic innovator. I am used to working on Call for Solutions and digital innovation projects, such as Poste Italiane Call for Solutions and Unicredit Hack. My ability to move across graphic design, 3D, and UX/UI allows me to analyze problems from multiple perspectives. I focus on sustainable, scalable solutions aligned with the specific needs of corporate ecosystems, always aiming for maximum communication impact.

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Vincenzo Franco

Graphic UX/UI Design-Developer

3D Design | Motion Design | Branding | Web-Building
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