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Beehome

2022

Logo Design and UX/UI Design for Beehome, a platform that simplifies access to mortgages and home buying.

Context

Beehome develops an ecosystem tailored to simplify real estate and credit processes, offering an experience built around counseling, support, and digital process management. The platform integrates services dedicated to clients and professionals, with an approach that combines technology and the human touch to make a journey often perceived as complex more accessible.

Logo Design

The visual identity was designed to represent the concepts of home, support, and simplicity, translating the brand positioning into a contemporary and instantly recognizable solution. The logo stems from the need to build an image capable of conveying trust and accessibility, maintaining a balance between digital language and the human touch.

Platform

The UX/UI project was developed with the goal of making the mortgage application and management process as lean, intuitive, and accessible as possible. The user experience was designed to guide every phase of the process through a clear and centralized structure: access to documentation, case tracking, an integrated calendar, direct contact with one's dedicated advisor, and information management within a unified environment. The interface was built to reduce complexity and friction, transforming a traditionally fragmented process into a more linear, reassuring, and guided experience.

My takeaways

The project allowed me to deepen the relationship between functional design and user experience within a context characterized by articulated processes and a strong informative component. Working on the logo and UX/UI highlighted the importance of building clear systems capable of simplifying complex interactions through an approach oriented toward the individual and the reduction of digital friction.

Questions for the Designer

How do you manage complexity in multidisciplinary projects?

My approach is based on a holistic vision. I never separate design from its technological implementation. In projects such as EmTech Italy and Huawei TechArena, my role has been that of a strategic bridge: I translate complex concepts into intuitive interfaces and coherent visual systems. I adopt a Data-Driven and User-Centric approach, where design is not merely aesthetic but functional, ensuring that the user experience (UX) directly supports the client's technological goals.

How does your technical expertise (HTML/CSS/WordPress) integrate into your creative process?

Unlike a pure designer, I have a solid background as a frontend developer. I understand both the limitations and the potential of code, which directly influences every decision I make during the UI design process. I design interfaces that are technically sustainable and optimized for the web (via WordPress), reducing the gap between the prototype in Figma and the final product. This allows me to manage web development independently, while preserving the creative vision and ensuring optimal performance.

What is your added value when working on Branding and Motion Design projects?

My added value lies in visual dynamism. I don’t limit myself to static layouts; I use motion design (After Effects) to bring brand identity to life, as seen in Ray-Ban: You’re On or Oakley: Beyond Human. Whether for events, social media, or digital interfaces, my goal is to create memorable experiences. This ability to merge traditional branding with animation allows companies to stand out, turning a simple image into an interactive communication asset.

How do you approach 3D design and product visualization projects?

For me, 3D is a tool to shape the impossible. I use software such as Blender and Substance Stager not only for aesthetic purposes, but for product visualization and prototyping, as in the project The Rim. From modeling to final output (rendering), my skills allow me to integrate 3D elements into complex digital contexts to enhance every detail, while maintaining full control over the quality of the visual design.

What role does your experience in directing, streaming, and video mapping play in your portfolio?

It demonstrates my technical versatility. Managing live events, directing, and video mapping (as in EmTech Italy) has taught me how to work under pressure. This cross-disciplinary experience allows me to approach digital projects with a critical-ready mindset: I can coordinate real-time workflows and maintain focus on output quality even in unpredictable scenarios, such as those experienced with Torino City Lab.

What makes your problem solving unique in innovation contexts?

My approach is that of a pragmatic innovator. I am used to working on Call for Solutions and digital innovation projects, such as Poste Italiane Call for Solutions and Unicredit Hack. My ability to move across graphic design, 3D, and UX/UI allows me to analyze problems from multiple perspectives. I focus on sustainable, scalable solutions aligned with the specific needs of corporate ecosystems, always aiming for maximum communication impact.

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Vincenzo Franco

Graphic UX/UI Design-Developer

3D Design | Motion Design | Branding | Web-Building

© Vincenzo Franco, all rights reserved.