TIM Communities
2023
Visual Design, Motion, and Social Media Content for TIM Young, Tech, and Women Community, three internal communities dedicated to employee training, collaboration, brainstorming, and empowerment throughout the organizational transition toward FiberCop.
Context
The project was developed to support TIM Young, Tech, and Women Community, internal initiatives designed to empower people, skills, and new ways of collaboration. Through activities focused on training, brainstorming, and knowledge sharing, the goal was to encourage a more work-life balanced approach, promoting inclusion, professional growth, and active participation throughout the company’s transformation process toward FiberCop.
Motion Design & Social Media
The visual approach maintained the strong TIM brand guidelines while reinterpreting them through a more human and participatory language. Motion graphics and social media content introduced a dynamic and contemporary tone, emphasizing the concept of community, connection, and shared growth. The objective was to make the brand feel closer to employees while preserving its authority and recognizability.
My takeaways
The project gave me the opportunity to work with an established brand characterized by highly defined guidelines and a strong visual identity. The experience allowed me to understand how to reinterpret an already structured system, translating its values into more people-centered content and adapting the brand language to internal, social, and cross-channel communication contexts.