Edit Template

Invitalia - Rete

2023

Motion design intro for the project “Rete – Youth, Skills, Work”, designed to communicate connection and collaboration.

Context

The “Rete” project was created with the goal of enhancing collaboration among young people, companies, and institutions, creating a network of connections that supports both professional and personal growth. In a context where the job market is increasingly dynamic and competitive, developing digital skills and networking capabilities has become essential. The project aims to foster connections between ideas, opportunities, and people through training activities, events, and innovative communication tools.

Motion Design

The video features a motion design intro with the project logo reveal, created in After Effects. The animation uses advanced virtual camera techniques to create depth and dynamic movement effects. Through focus and defocus techniques, the logo gradually emerges from the background, emphasizing the concept of connection and networking, with smooth transitions and a modern, immersive aesthetic.

My takeaways

The project represented an opportunity to further explore the application of motion design within a real-world communication context, integrating both creative and technical aspects. The experience allowed me to experiment with tools such as After Effects and the use of advanced virtual cameras to create more engaging visual dynamics. The work highlighted the importance of translating the project’s values into a coherent visual language, capable of reinforcing the message through rhythm, depth, and narrative continuity.

Questions for the Designer

How do you manage complexity in multidisciplinary projects?

My approach is based on a holistic vision. I never separate design from its technological implementation. In projects such as EmTech Italy and Huawei TechArena, my role has been that of a strategic bridge: I translate complex concepts into intuitive interfaces and coherent visual systems. I adopt a Data-Driven and User-Centric approach, where design is not merely aesthetic but functional, ensuring that the user experience (UX) directly supports the client's technological goals.

How does your technical expertise (HTML/CSS/WordPress) integrate into your creative process?

Unlike a pure designer, I have a solid background as a frontend developer. I understand both the limitations and the potential of code, which directly influences every decision I make during the UI design process. I design interfaces that are technically sustainable and optimized for the web (via WordPress), reducing the gap between the prototype in Figma and the final product. This allows me to manage web development independently, while preserving the creative vision and ensuring optimal performance.

What is your added value when working on Branding and Motion Design projects?

My added value lies in visual dynamism. I don’t limit myself to static layouts; I use motion design (After Effects) to bring brand identity to life, as seen in Ray-Ban: You’re On or Oakley: Beyond Human. Whether for events, social media, or digital interfaces, my goal is to create memorable experiences. This ability to merge traditional branding with animation allows companies to stand out, turning a simple image into an interactive communication asset.

How do you approach 3D design and product visualization projects?

For me, 3D is a tool to shape the impossible. I use software such as Blender and Substance Stager not only for aesthetic purposes, but for product visualization and prototyping, as in the project The Rim. From modeling to final output (rendering), my skills allow me to integrate 3D elements into complex digital contexts to enhance every detail, while maintaining full control over the quality of the visual design.

What role does your experience in directing, streaming, and video mapping play in your portfolio?

It demonstrates my technical versatility. Managing live events, directing, and video mapping (as in EmTech Italy) has taught me how to work under pressure. This cross-disciplinary experience allows me to approach digital projects with a critical-ready mindset: I can coordinate real-time workflows and maintain focus on output quality even in unpredictable scenarios, such as those experienced with Torino City Lab.

What makes your problem solving unique in innovation contexts?

My approach is that of a pragmatic innovator. I am used to working on Call for Solutions and digital innovation projects, such as Poste Italiane Call for Solutions and Unicredit Hack. My ability to move across graphic design, 3D, and UX/UI allows me to analyze problems from multiple perspectives. I focus on sustainable, scalable solutions aligned with the specific needs of corporate ecosystems, always aiming for maximum communication impact.

Edit Template

Vincenzo Franco

Graphic UX/UI Design-Developer

3D Design | Motion Design | Branding | Web-Building