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UX/UI Design
Graphic Design
3D Design
Photo-Video
My CV
My Skills
FAQs
Home

Milano Digital Week Hack 2023

2023

Visual and UX/UI platform design for MDW Hack 2023, the Milan Digital Week hackathon focused on smart cities, innovation, and sustainability.

Graphic Design
Branding
Layouting
Advertising
UX/UI Design
Prototyping
Motion Design
Social Media
Milano Digital Week Hack - Featured Pic

Context

MDW Hack 2023 is the hackathon hosted during Milan Digital Week, an event that explores innovative solutions for smarter, more sustainable, and more inclusive cities. Participants, mentors, and partners collaborate on environmental, social, economic, and cultural challenges through a practical and creative approach, fostering gamification, teamwork, and concrete ideas to transform Milan into a city of the future.

Visual

The visual identity is characterized by the Milano Digital Week 2023 red, evocative and dynamic, designed for a multi-platform, tech-oriented experience. The graphic elements are animated, bringing the message to life and strengthening cross-device communication, from the digital platform to event materials. The visual identity combines energy, innovation, and modernity, in line with the creative and technological spirit of the hackathon.

Platform

The platform was developed with a fluid, smooth, and welcoming design, aimed at facilitating registration, topic exploration, and participation in the hackathon process. The interface highlights the timeline, mentor profiles, and partner information, guiding users through a clear, dynamic, and intuitive digital experience optimized for multiple devices.

Accessibility

The platform is developed in accordance with WCAG guidelines, supporting text scaling, adjustable line spacing and kerning, ARIA labels, and navigation compatible with screen readers, ensuring inclusive and compliant usability.

Milano Digital Week Hack - Main Website Pic
Milano Digital Week Hack - Website Pic 1
Milano Digital Week Hack - Website Pic 2
Milano Digital Week Hack - Website Pic 3
Milano Digital Week Hack - Website Pic 4

Motion Design

To support the hackathon’s social media communication, motion content was developed to highlight the dynamic and innovative nature of MDW Hack 2023. Smooth animations, rhythmic transitions, and moving graphic elements brought the event’s visual identity to life, adapting it to different digital formats — stories, reels, teasers, and promotional content.

My takeaways

Working on MDW Hack 2023 allowed me to engage with a flagship event and a highly diverse audience. I deepened my work on new visual languages and cross-device animations, learning to translate complex concepts into engaging and dynamic digital experiences, while strengthening my skills in UX/UI for tech events, smooth interfaces, and multi-platform communication.

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Questions for the Designer

My approach is based on a holistic vision. I never separate design from its technological implementation. In projects such as EmTech Italy and Huawei TechArena, my role has been that of a strategic bridge: I translate complex concepts into intuitive interfaces and coherent visual systems. I adopt a Data-Driven and User-Centric approach, where design is not merely aesthetic but functional, ensuring that the user experience (UX) directly supports the client's technological goals.

Unlike a pure designer, I have a solid background as a frontend developer. I understand both the limitations and the potential of code, which directly influences every decision I make during the UI design process. I design interfaces that are technically sustainable and optimized for the web (via WordPress), reducing the gap between the prototype in Figma and the final product. This allows me to manage web development independently, while preserving the creative vision and ensuring optimal performance.

My added value lies in visual dynamism. I don’t limit myself to static layouts; I use motion design (After Effects) to bring brand identity to life, as seen in Ray-Ban: You’re On or Oakley: Beyond Human. Whether for events, social media, or digital interfaces, my goal is to create memorable experiences. This ability to merge traditional branding with animation allows companies to stand out, turning a simple image into an interactive communication asset.

For me, 3D is a tool to shape the impossible. I use software such as Blender and Substance Stager not only for aesthetic purposes, but for product visualization and prototyping, as in the project The Rim. From modeling to final output (rendering), my skills allow me to integrate 3D elements into complex digital contexts to enhance every detail, while maintaining full control over the quality of the visual design.

It demonstrates my technical versatility. Managing live events, directing, and video mapping (as in EmTech Italy) has taught me how to work under pressure. This cross-disciplinary experience allows me to approach digital projects with a critical-ready mindset: I can coordinate real-time workflows and maintain focus on output quality even in unpredictable scenarios, such as those experienced with Torino City Lab.

My approach is that of a pragmatic innovator. I am used to working on Call for Solutions and digital innovation projects, such as Poste Italiane Call for Solutions and Unicredit Hack. My ability to move across graphic design, 3D, and UX/UI allows me to analyze problems from multiple perspectives. I focus on sustainable, scalable solutions aligned with the specific needs of corporate ecosystems, always aiming for maximum communication impact.

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Vincenzo Franco

Graphic UX/UI Design-Developer

3D Design | Motion Design | Branding | Web-Building
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