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UX/UI Design
Graphic Design
3D Design
Photo-Video
My CV
My Skills
FAQs
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Tender for CSR 2024

2024

Complete proposal by Tree Srl for event management and communication on Rural Development in Umbria, with a focus on sustainability, visual design, and packaging.

Graphic Design
Art Direction
Branding
Layouting
Advertising
3D Modeling
3D Product Design
Rendering
Tender CSR 2024 - Featured Pic

Context

The project originated from the CSR 2024 tender for the management of communication services and event organization related to the EAFRD (European Agricultural Fund for Rural Development). The objective was to develop a proposal combining sustainability, innovation, and territorial engagement, including omnichannel strategies, interactive installations, and creative solutions to promote local products from Umbria, in line with Tree Srl’s mission in sustainable events and digital transformation.

Tender CSR 2024 - Visual Pic

Visual

The visual identity combines green elements, nature, and the Umbrian territory with tech and social communication elements, creating a cohesive identity across all touchpoints. The campaign concept, “Earth Mode: Ignite the Future, Support the Territory”, highlights both the rural and the innovative, digital dimensions, translating the project experience into graphics, motion design, social media content, and interactive materials.

Setup

The event was designed with desks, large-format prints, roll-ups, interactive totems, place cards, letterhead, and 3D simulations, creating an immersive environment consistent with the visual identity and capable of engaging participants in a dynamic and interactive way.

Tender CSR 2024 - Main Setup Pic
Tender CSR 2024 - Setup Pic 1
Tender CSR 2024 - Setup Pic 2
Tender CSR 2024 - Setup Pic 3
Tender CSR 2024 - Setup Pic 4
Tender CSR 2024 - Main Mockup Pic

Materiali e Packaging

The packaging of Umbrian products (lentils, spelt, and olive oil) was developed using 3D simulations, while coordinated shopping bags, booklets, and folders ensure visual consistency. The promotional items include compostable notebooks and seed pencils, and digital content is supported by video snippets and social media post templates, integrating physical and digital communication into a coherent system.

Tender CSR 2024 - Mockup Pic 1
Tender CSR 2024 - Mockup Pic 2
Tender CSR 2024 - Mockup Pic 3
Tender CSR 2024 - Mockup Pic 4

My takeaways

Although the proposal was not selected, the project enabled the development of a complete and creative concept for a rural and nature-oriented theme. I fully explored visual and design freedom across visuals, installations, simulations, and packaging, experimenting with frugal, sustainable, and playful solutions, strengthening my skills in managing multidisciplinary projects integrating product, event, and digital experiences.

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Questions for the Designer

My approach is based on a holistic vision. I never separate design from its technological implementation. In projects such as EmTech Italy and Huawei TechArena, my role has been that of a strategic bridge: I translate complex concepts into intuitive interfaces and coherent visual systems. I adopt a Data-Driven and User-Centric approach, where design is not merely aesthetic but functional, ensuring that the user experience (UX) directly supports the client's technological goals.

Unlike a pure designer, I have a solid background as a frontend developer. I understand both the limitations and the potential of code, which directly influences every decision I make during the UI design process. I design interfaces that are technically sustainable and optimized for the web (via WordPress), reducing the gap between the prototype in Figma and the final product. This allows me to manage web development independently, while preserving the creative vision and ensuring optimal performance.

My added value lies in visual dynamism. I don’t limit myself to static layouts; I use motion design (After Effects) to bring brand identity to life, as seen in Ray-Ban: You’re On or Oakley: Beyond Human. Whether for events, social media, or digital interfaces, my goal is to create memorable experiences. This ability to merge traditional branding with animation allows companies to stand out, turning a simple image into an interactive communication asset.

For me, 3D is a tool to shape the impossible. I use software such as Blender and Substance Stager not only for aesthetic purposes, but for product visualization and prototyping, as in the project The Rim. From modeling to final output (rendering), my skills allow me to integrate 3D elements into complex digital contexts to enhance every detail, while maintaining full control over the quality of the visual design.

It demonstrates my technical versatility. Managing live events, directing, and video mapping (as in EmTech Italy) has taught me how to work under pressure. This cross-disciplinary experience allows me to approach digital projects with a critical-ready mindset: I can coordinate real-time workflows and maintain focus on output quality even in unpredictable scenarios, such as those experienced with Torino City Lab.

My approach is that of a pragmatic innovator. I am used to working on Call for Solutions and digital innovation projects, such as Poste Italiane Call for Solutions and Unicredit Hack. My ability to move across graphic design, 3D, and UX/UI allows me to analyze problems from multiple perspectives. I focus on sustainable, scalable solutions aligned with the specific needs of corporate ecosystems, always aiming for maximum communication impact.

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Vincenzo Franco

Graphic UX/UI Design-Developer

3D Design | Motion Design | Branding | Web-Building
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