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AWS Restart

2024

UX/UI design for the ITSkills 4 Sicily platform, a training program dedicated to entering the AWS Cloud ecosystem and emerging digital professions.

Context

ITSkills 4 Sicily is a free training program developed through a collaboration between AWS and Tree School, aimed at introducing young NEETs to the world of cloud computing. The program guides participants from the fundamentals of cloud technologies to preparation for the AWS certification, integrating technical training with the development of professional skills required to enter the job market. The platform presents the training path, its selection phases, and growth opportunities, providing a clear and structured entry point into new cloud-related professions.

Platform

The interface was designed with a tech and cloud-oriented aesthetic, using a visual language inspired by the AWS ecosystem. The design features strong contrasts, dark palettes, and luminous accents, evoking the technological landscape and cloud infrastructure environments. The platform structure highlights the learning path and the different stages of the training program, guiding users through webinars, selection phases, and certification pathways. The experience is designed to communicate innovation, accessibility, and openness toward younger generations, placing emerging career opportunities such as the Cloud Practitioner role at its core.

My takeaways

This project allowed me to work on the design of a highly personalized digital experience, where each user can view different growth paths and specific outcomes based on their skills and goals. Despite the relatively small scale of the project, the experience was valuable in deepening my understanding of designing user-centered interfaces capable of adapting to diverse and highly personalized outcomes, with a strong focus on user experience quality.

Questions for the Designer

How do you manage complexity in multidisciplinary projects?

My approach is based on a holistic vision. I never separate design from its technological implementation. In projects such as EmTech Italy and Huawei TechArena, my role has been that of a strategic bridge: I translate complex concepts into intuitive interfaces and coherent visual systems. I adopt a Data-Driven and User-Centric approach, where design is not merely aesthetic but functional, ensuring that the user experience (UX) directly supports the client's technological goals.

How does your technical expertise (HTML/CSS/WordPress) integrate into your creative process?

Unlike a pure designer, I have a solid background as a frontend developer. I understand both the limitations and the potential of code, which directly influences every decision I make during the UI design process. I design interfaces that are technically sustainable and optimized for the web (via WordPress), reducing the gap between the prototype in Figma and the final product. This allows me to manage web development independently, while preserving the creative vision and ensuring optimal performance.

What is your added value when working on Branding and Motion Design projects?

My added value lies in visual dynamism. I don’t limit myself to static layouts; I use motion design (After Effects) to bring brand identity to life, as seen in Ray-Ban: You’re On or Oakley: Beyond Human. Whether for events, social media, or digital interfaces, my goal is to create memorable experiences. This ability to merge traditional branding with animation allows companies to stand out, turning a simple image into an interactive communication asset.

How do you approach 3D design and product visualization projects?

For me, 3D is a tool to shape the impossible. I use software such as Blender and Substance Stager not only for aesthetic purposes, but for product visualization and prototyping, as in the project The Rim. From modeling to final output (rendering), my skills allow me to integrate 3D elements into complex digital contexts to enhance every detail, while maintaining full control over the quality of the visual design.

What role does your experience in directing, streaming, and video mapping play in your portfolio?

It demonstrates my technical versatility. Managing live events, directing, and video mapping (as in EmTech Italy) has taught me how to work under pressure. This cross-disciplinary experience allows me to approach digital projects with a critical-ready mindset: I can coordinate real-time workflows and maintain focus on output quality even in unpredictable scenarios, such as those experienced with Torino City Lab.

What makes your problem solving unique in innovation contexts?

My approach is that of a pragmatic innovator. I am used to working on Call for Solutions and digital innovation projects, such as Poste Italiane Call for Solutions and Unicredit Hack. My ability to move across graphic design, 3D, and UX/UI allows me to analyze problems from multiple perspectives. I focus on sustainable, scalable solutions aligned with the specific needs of corporate ecosystems, always aiming for maximum communication impact.

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Vincenzo Franco

Graphic UX/UI Design-Developer

3D Design | Motion Design | Branding | Web-Building

© Vincenzo Franco, all rights reserved.