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5G4C.A.P. 10100

2024

Visual design, interactive scalability kit, and motion design for 5G4CAP at MAUTO Turin: a futuristic, tech-driven and sustainable aesthetic.

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5G4C.A.P. 10100 - Featured Pic

Context

5G4CAP is an event dedicated to solutions based on 5G, advanced connectivity, and immersive technologies, hosted at the MAUTO – National Automobile Museum in Turin. The project aims to communicate the impact of 5G on mobility, culture, and immersive experiences, connecting technological innovation with sustainability. We contributed by developing the visual direction, interactive scalability kit, and motion design elements to shape and enhance the dynamism of the event’s communication.

5G4C.A.P. 10100 - Visual Pic

Visual

The visual design is highly futuristic and aimed at communicating the 5G4CAP event. The color palette combines blue tones, evoking tech and digital innovation, with green, symbolizing sustainability and positive impact. The visual solutions represent a balance between advanced technology and human experience, with dynamic and coherent graphic elements that reflect the event’s content.

Scalability Kit

Scalability Kit

The scalability kit includes different application modes for the VR/AR technologies presented at the event, offering users a complete learning journey. It is developed in two versions: a printed one, with a clear and readable layout, and an interactive platform, freely explorable through thematic rooms and subsections. Navigation is guided by an animated virtual bot, implemented with motion design, which assists the user and explains the content of each section, making the experience immersive, intuitive, and engaging.

My takeaways

This project allowed me to engage with a complex ecosystem involving institutions, technology companies, and research organizations. I worked closely with clients and institutional stakeholders, including the City of Turin and the MAUTO – National Automobile Museum, coordinating the visual communication of the project. This experience strengthened my ability to collaborate with companies highly specialized in VR and AR technologies, integrating technical and narrative requirements within a coherent and scalable visual system. Continuous interaction with diverse partners consolidated my skills in project management, creative alignment, and adaptation to advanced technological contexts.

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Questions for the Designer

My approach is based on a holistic vision. I never separate design from its technological implementation. In projects such as EmTech Italy and Huawei TechArena, my role has been that of a strategic bridge: I translate complex concepts into intuitive interfaces and coherent visual systems. I adopt a Data-Driven and User-Centric approach, where design is not merely aesthetic but functional, ensuring that the user experience (UX) directly supports the client's technological goals.

Unlike a pure designer, I have a solid background as a frontend developer. I understand both the limitations and the potential of code, which directly influences every decision I make during the UI design process. I design interfaces that are technically sustainable and optimized for the web (via WordPress), reducing the gap between the prototype in Figma and the final product. This allows me to manage web development independently, while preserving the creative vision and ensuring optimal performance.

My added value lies in visual dynamism. I don’t limit myself to static layouts; I use motion design (After Effects) to bring brand identity to life, as seen in Ray-Ban: You’re On or Oakley: Beyond Human. Whether for events, social media, or digital interfaces, my goal is to create memorable experiences. This ability to merge traditional branding with animation allows companies to stand out, turning a simple image into an interactive communication asset.

For me, 3D is a tool to shape the impossible. I use software such as Blender and Substance Stager not only for aesthetic purposes, but for product visualization and prototyping, as in the project The Rim. From modeling to final output (rendering), my skills allow me to integrate 3D elements into complex digital contexts to enhance every detail, while maintaining full control over the quality of the visual design.

It demonstrates my technical versatility. Managing live events, directing, and video mapping (as in EmTech Italy) has taught me how to work under pressure. This cross-disciplinary experience allows me to approach digital projects with a critical-ready mindset: I can coordinate real-time workflows and maintain focus on output quality even in unpredictable scenarios, such as those experienced with Torino City Lab.

My approach is that of a pragmatic innovator. I am used to working on Call for Solutions and digital innovation projects, such as Poste Italiane Call for Solutions and Unicredit Hack. My ability to move across graphic design, 3D, and UX/UI allows me to analyze problems from multiple perspectives. I focus on sustainable, scalable solutions aligned with the specific needs of corporate ecosystems, always aiming for maximum communication impact.

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Vincenzo Franco

Graphic UX/UI Design-Developer

3D Design | Motion Design | Branding | Web-Building
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