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UX/UI Design
Graphic Design
3D Design
Photo-Video
My CV
My Skills
FAQs
Home

Poste Italiane: Call for Solutions

2024-2025

Visual design and platform development for the Poste Italiane call for solutions: a responsive application with a clear UX and a simple application flow.

Graphic Design
Branding
Layouting
Advertising
UX/UI Design
Prototyping
HTML
Motion Design
Social Media
Poste Italiane: Call for Solutions - Featured Pic

Context

The Call4Solution – Marketing platform was developed to support a call for solutions promoted by Poste Italiane, with the aim of collecting innovative proposals for the Super App project. The challenge consists in designing a user experience that facilitates understanding of the brief and the timeline, guiding participants through an intuitive application flow suitable for a diverse audience of startups, tech teams, and professionals.

Poste Italiane: Call for Solutions - Visual Pic

Visual

The visual design was developed in alignment with the call for solutions objective: to represent an agile, lean, and responsive app concept capable of working across all devices. The color palette uses the core and distinctive brand colors of Poste Italiane, ensuring recognizability and communication consistency. The graphic choices aim to convey modernity and accessibility, reinforcing the idea of a fluid and innovative digital ecosystem.

Platform

call4solution.it

The web platform is designed with a simple, clear, and user-oriented UX, intuitively highlighting the process timeline and the key stages required to complete the application. The responsive design ensures a consistent and functional experience across desktop, tablet, and mobile devices, with particular attention to content readability and clarity of steps. During development, modular components and a scalable structure were implemented, designed to adapt to future content updates or new calls for applications.

Accessibility

The platform is developed in accordance with WCAG guidelines, supporting text scaling, adjustable line spacing and kerning, ARIA labels, and navigation compatible with screen readers, ensuring inclusive and compliant usability.

Poste Italiane: Call for Solutions - Main Website Pic
Poste Italiane: Call for Solutions - Website Pic 1
Poste Italiane: Call for Solutions - Website Pic 2
Poste Italiane: Call for Solutions - Website Pic 3
Poste Italiane: Call for Solutions - Website Pic 4

Motion Design & Social Media

For the Call for Solutions communication, both static and animated social content were designed, with a strong focus on motion design, micro-animations, and informational carousels aimed at clearly and dynamically presenting the different stages of the call. The content, developed in line with Poste Italiane’s visual identity, helped make the communication more engaging, accessible, and immediately recognizable across different digital channels.

Poste Italiane: Call for Solutions - Social Media Pic 2
Poste Italiane: Call for Solutions - Social Media Pic 3
Poste Italiane: Call for Solutions - Social Media Pic 4

My takeaways

The project required continuous client support, aligning design and development decisions with the strategic objectives of the call for solutions. Despite tight deadlines, a clear and functional platform was delivered, capable of guiding the target audience through the application process without friction. This work strengthened my ability to translate business requirements into effective UX/UI solutions and to collaborate proactively with multidisciplinary teams.

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Questions for the Designer

My approach is based on a holistic vision. I never separate design from its technological implementation. In projects such as EmTech Italy and Huawei TechArena, my role has been that of a strategic bridge: I translate complex concepts into intuitive interfaces and coherent visual systems. I adopt a Data-Driven and User-Centric approach, where design is not merely aesthetic but functional, ensuring that the user experience (UX) directly supports the client's technological goals.

Unlike a pure designer, I have a solid background as a frontend developer. I understand both the limitations and the potential of code, which directly influences every decision I make during the UI design process. I design interfaces that are technically sustainable and optimized for the web (via WordPress), reducing the gap between the prototype in Figma and the final product. This allows me to manage web development independently, while preserving the creative vision and ensuring optimal performance.

My added value lies in visual dynamism. I don’t limit myself to static layouts; I use motion design (After Effects) to bring brand identity to life, as seen in Ray-Ban: You’re On or Oakley: Beyond Human. Whether for events, social media, or digital interfaces, my goal is to create memorable experiences. This ability to merge traditional branding with animation allows companies to stand out, turning a simple image into an interactive communication asset.

For me, 3D is a tool to shape the impossible. I use software such as Blender and Substance Stager not only for aesthetic purposes, but for product visualization and prototyping, as in the project The Rim. From modeling to final output (rendering), my skills allow me to integrate 3D elements into complex digital contexts to enhance every detail, while maintaining full control over the quality of the visual design.

It demonstrates my technical versatility. Managing live events, directing, and video mapping (as in EmTech Italy) has taught me how to work under pressure. This cross-disciplinary experience allows me to approach digital projects with a critical-ready mindset: I can coordinate real-time workflows and maintain focus on output quality even in unpredictable scenarios, such as those experienced with Torino City Lab.

My approach is that of a pragmatic innovator. I am used to working on Call for Solutions and digital innovation projects, such as Poste Italiane Call for Solutions and Unicredit Hack. My ability to move across graphic design, 3D, and UX/UI allows me to analyze problems from multiple perspectives. I focus on sustainable, scalable solutions aligned with the specific needs of corporate ecosystems, always aiming for maximum communication impact.

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Vincenzo Franco

Graphic UX/UI Design-Developer

3D Design | Motion Design | Branding | Web-Building
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