Huawei Tech Arena Italy
UX design and platform development for Huawei TechArena Italy, an annual event dedicated to innovation, startups, and emerging technologies.
Context
Huawei TechArena is the annual event promoted by Huawei dedicated to technological innovation and collaboration with startups, developers, and emerging companies. The Italian edition of the platform is designed to support the startup call, fostering connections between the technology ecosystem, entrepreneurship, and research. The project required the development of a platform capable of communicating a strongly tech-oriented identity, while maintaining a clear and functional structure to guide users through the application and participation process.
Platform
The platform was designed following Huawei’s design system standards, integrating official visual assets provided by the brand. The design is characterized by high contrast, technological graphic elements, and a dynamic flow, creating a modern and immersive visual experience. The platform’s UX was developed to facilitate navigation through event information, startup call, and application process, while maintaining a simple and intuitive structure. Following the UX/UI design phase, the platform development was also implemented, ensuring consistency between design, performance, and technical execution.
Accessibility
The platform is developed in accordance with WCAG guidelines, supporting text scaling, adjustable line spacing and kerning, ARIA labels, and navigation compatible with screen readers, ensuring inclusive and compliant usability.
Social Media
The communication on social media fully reflects Huawei’s visual style and brand assets, maintaining strong graphic consistency with the platform. The content is designed to highlight high-impact visuals, tech-oriented elements, and clear calls to action, aimed at guiding users toward startup call applications. Through posts and paid campaigns, the social media communication maintains a modern, consistent, and direct language, strengthening project visibility and increasing engagement among potential applicants.
My takeaways
The project allowed me to manage the development of a digital platform for an event and startup call, coordinating design, assets, and technical implementation. I worked closely with international clients, maintaining ongoing alignment on platform development and updates, strengthening my ability to work on global, fast-paced, and highly technology-driven projects.