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UX/UI Design
Graphic Design
3D Design
Photo-Video
My CV
My Skills
FAQs
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Huawei Tech Arena Italy

2024-2025

UX design and platform development for Huawei TechArena Italy, an annual event dedicated to innovation, startups, and emerging technologies.

Graphic Design
Branding
Layouting
Advertising
UX/UI Design
Prototyping
WordPress
Elementor
HTML
CSS
Motion Design
Social Media
Streaming Direction
Huawei TechArena Italy - Featured Pic

Context

Huawei TechArena is the annual event promoted by Huawei dedicated to technological innovation and collaboration with startups, developers, and emerging companies. The Italian edition of the platform is designed to support the startup call, fostering connections between the technology ecosystem, entrepreneurship, and research. The project required the development of a platform capable of communicating a strongly tech-oriented identity, while maintaining a clear and functional structure to guide users through the application and participation process.

Platform

techarena-italy.com

The platform was designed following Huawei’s design system standards, integrating official visual assets provided by the brand. The design is characterized by high contrast, technological graphic elements, and a dynamic flow, creating a modern and immersive visual experience. The platform’s UX was developed to facilitate navigation through event information, startup call, and application process, while maintaining a simple and intuitive structure. Following the UX/UI design phase, the platform development was also implemented, ensuring consistency between design, performance, and technical execution.

Accessibility

The platform is developed in accordance with WCAG guidelines, supporting text scaling, adjustable line spacing and kerning, ARIA labels, and navigation compatible with screen readers, ensuring inclusive and compliant usability.

Huawei TechArena Italy - Website Main Pic
Huawei TechArena Italy - Website Pic 1
Huawei TechArena Italy - Website Pic 2
Huawei TechArena Italy - Website Pic 3
Huawei TechArena Italy - Website Pic 4

Social Media

The communication on social media fully reflects Huawei’s visual style and brand assets, maintaining strong graphic consistency with the platform. The content is designed to highlight high-impact visuals, tech-oriented elements, and clear calls to action, aimed at guiding users toward startup call applications. Through posts and paid campaigns, the social media communication maintains a modern, consistent, and direct language, strengthening project visibility and increasing engagement among potential applicants.

Huawei TechArena Italy - Social Media Pic 1
Huawei TechArena Italy - Social Media Pic 2
Huawei TechArena Italy - Social Media Pic 3
Huawei TechArena Italy - Social Media Pic 4

My takeaways

The project allowed me to manage the development of a digital platform for an event and startup call, coordinating design, assets, and technical implementation. I worked closely with international clients, maintaining ongoing alignment on platform development and updates, strengthening my ability to work on global, fast-paced, and highly technology-driven projects.

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Questions for the Designer

My approach is based on a holistic vision. I never separate design from its technological implementation. In projects such as EmTech Italy and Huawei TechArena, my role has been that of a strategic bridge: I translate complex concepts into intuitive interfaces and coherent visual systems. I adopt a Data-Driven and User-Centric approach, where design is not merely aesthetic but functional, ensuring that the user experience (UX) directly supports the client's technological goals.

Unlike a pure designer, I have a solid background as a frontend developer. I understand both the limitations and the potential of code, which directly influences every decision I make during the UI design process. I design interfaces that are technically sustainable and optimized for the web (via WordPress), reducing the gap between the prototype in Figma and the final product. This allows me to manage web development independently, while preserving the creative vision and ensuring optimal performance.

My added value lies in visual dynamism. I don’t limit myself to static layouts; I use motion design (After Effects) to bring brand identity to life, as seen in Ray-Ban: You’re On or Oakley: Beyond Human. Whether for events, social media, or digital interfaces, my goal is to create memorable experiences. This ability to merge traditional branding with animation allows companies to stand out, turning a simple image into an interactive communication asset.

For me, 3D is a tool to shape the impossible. I use software such as Blender and Substance Stager not only for aesthetic purposes, but for product visualization and prototyping, as in the project The Rim. From modeling to final output (rendering), my skills allow me to integrate 3D elements into complex digital contexts to enhance every detail, while maintaining full control over the quality of the visual design.

It demonstrates my technical versatility. Managing live events, directing, and video mapping (as in EmTech Italy) has taught me how to work under pressure. This cross-disciplinary experience allows me to approach digital projects with a critical-ready mindset: I can coordinate real-time workflows and maintain focus on output quality even in unpredictable scenarios, such as those experienced with Torino City Lab.

My approach is that of a pragmatic innovator. I am used to working on Call for Solutions and digital innovation projects, such as Poste Italiane Call for Solutions and Unicredit Hack. My ability to move across graphic design, 3D, and UX/UI allows me to analyze problems from multiple perspectives. I focus on sustainable, scalable solutions aligned with the specific needs of corporate ecosystems, always aiming for maximum communication impact.

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Vincenzo Franco

Graphic UX/UI Design-Developer

3D Design | Motion Design | Branding | Web-Building
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