{"id":4278,"date":"2026-06-04T09:45:46","date_gmt":"2026-06-04T09:45:46","guid":{"rendered":"https:\/\/vincenzofranco.com\/?page_id=4278"},"modified":"2026-06-04T10:00:24","modified_gmt":"2026-06-04T10:00:24","slug":"kalimba","status":"publish","type":"page","link":"https:\/\/vincenzofranco.com\/en\/kalimba\/","title":{"rendered":"Kalimba"},"content":{"rendered":"
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Kalimba<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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2021<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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3D Product Design and Amazon Content Design<\/b> for the digital communication of the Flumello Kalimba.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tGraphic Design<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tArt Direction<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBranding<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tLayouting<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tAdvertising<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t3D Modeling<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t3D Product Design<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t3D Product Animation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tRendering<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Kalimba\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Context<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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The project was developed during a professional experience at an <\/span>Amazon Accelerator in Utrecht, Netherlands<\/b>. The objective was to create visual assets for <\/span>Flumello<\/b>, a brand specializing in the sale of kalimbas and musical accessories. The Flumello Kalimba is a 17-key instrument crafted from mahogany wood, designed to be intuitive and beginner-friendly, and accompanied by educational content and dedicated accessories.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The Product<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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The project involved the <\/span>complete 3D modeling of the Flumello Kalimba<\/b> and the production of images intended for Amazon product listings and <\/span>EBC (Enhanced Brand Content)<\/b>. Through high-fidelity rendering, technical images, explanatory visuals, and <\/span>lifestyle shots<\/b> were created to highlight materials, construction details, included accessories, and the product\u2019s perceived quality, improving its commercial presentation.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Kalimba\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Kalimba\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Kalimba\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Kalimba\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Kalimba\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Kalimba\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Kalimba\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Kalimba\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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My takeaways<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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This project allowed me to explore the relationship between <\/span>3D product design, advertising, and online sales<\/b>, gaining a deeper understanding of the visual communication logic within the Amazon ecosystem. The experience taught me how to design images that are not only aesthetically effective but also conversion-oriented, combining realistic rendering, visual storytelling, and the enhancement of product features within a competitive e-commerce environment.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tGo to Homepage<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Kalimba 2021 3D Product Design e Amazon Content Design per la comunicazione digitale della Kalimba Flumello. Graphic Design Art Direction Branding Layouting Advertising 3D Modeling 3D Product Design 3D Product Animation Rendering Il Contesto Il progetto \u00e8 stato sviluppato durante un\u2019esperienza professionale presso un Amazon Accelerator a Utrecht (Paesi Bassi). L\u2019obiettivo era realizzare gli asset visuali per Flumello, brand specializzato nella vendita di kalimbe e accessori musicali. La Kalimba Flumello \u00e8 uno strumento a 17 tasti in legno di mogano, progettato per essere intuitivo, accessibile ai principianti e accompagnato da contenuti didattici e accessori dedicati. Il Prodotto Il progetto ha previsto la modellazione 3D completa della Kalimba Flumello e la produzione di immagini destinate alle schede prodotto Amazon ed EBC (Enhanced Brand Content). Attraverso rendering ad alta fedelt\u00e0 sono state realizzate immagini tecniche, visual esplicativi e lifestyle pictures ambientate, con l\u2019obiettivo di valorizzare materiali, dettagli costruttivi, accessori inclusi e qualit\u00e0 percepita del prodotto, migliorandone la presentazione commerciale. I miei takeaways Questo progetto mi ha permesso di approfondire il rapporto tra 3D Product Design, advertising e vendita online, comprendendo le logiche che guidano la comunicazione visiva nel contesto Amazon. L\u2019esperienza mi ha insegnato a progettare immagini non solo esteticamente efficaci, ma anche orientate alla conversione, combinando rendering realistici, storytelling visivo e valorizzazione delle caratteristiche del prodotto all\u2019interno di un ecosistema e-commerce competitivo. Torna alla home<\/p>","protected":false},"author":1,"featured_media":4290,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[23,26,24,14,40,17,19,12,20,25],"tags":[],"class_list":["post-4278","page","type-page","status-publish","has-post-thumbnail","hentry","category-3d-modeling","category-3d-product-animation","category-3d-product-design","category-advertising","category-all-projects","category-art-direction","category-branding","category-graphic-design","category-layouting","category-rendering"],"yoast_head":"\nKalimba - Vincenzo Franco: Graphic Designer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vincenzofranco.com\/en\/kalimba\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kalimba - Vincenzo Franco: Graphic Designer\" \/>\n<meta property=\"og:description\" content=\"Kalimba 2021 3D Product Design e Amazon Content Design per la comunicazione digitale della Kalimba Flumello. Graphic Design Art Direction Branding Layouting Advertising 3D Modeling 3D Product Design 3D Product Animation Rendering Il Contesto Il progetto \u00e8 stato sviluppato durante un\u2019esperienza professionale presso un Amazon Accelerator a Utrecht (Paesi Bassi). L\u2019obiettivo era realizzare gli asset visuali per Flumello, brand specializzato nella vendita di kalimbe e accessori musicali. La Kalimba Flumello \u00e8 uno strumento a 17 tasti in legno di mogano, progettato per essere intuitivo, accessibile ai principianti e accompagnato da contenuti didattici e accessori dedicati. Il Prodotto Il progetto ha previsto la modellazione 3D completa della Kalimba Flumello e la produzione di immagini destinate alle schede prodotto Amazon ed EBC (Enhanced Brand Content). Attraverso rendering ad alta fedelt\u00e0 sono state realizzate immagini tecniche, visual esplicativi e lifestyle pictures ambientate, con l\u2019obiettivo di valorizzare materiali, dettagli costruttivi, accessori inclusi e qualit\u00e0 percepita del prodotto, migliorandone la presentazione commerciale. I miei takeaways Questo progetto mi ha permesso di approfondire il rapporto tra 3D Product Design, advertising e vendita online, comprendendo le logiche che guidano la comunicazione visiva nel contesto Amazon. L\u2019esperienza mi ha insegnato a progettare immagini non solo esteticamente efficaci, ma anche orientate alla conversione, combinando rendering realistici, storytelling visivo e valorizzazione delle caratteristiche del prodotto all\u2019interno di un ecosistema e-commerce competitivo. 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Graphic Design Art Direction Branding Layouting Advertising 3D Modeling 3D Product Design 3D Product Animation Rendering Il Contesto Il progetto \u00e8 stato sviluppato durante un\u2019esperienza professionale presso un Amazon Accelerator a Utrecht (Paesi Bassi). L\u2019obiettivo era realizzare gli asset visuali per Flumello, brand specializzato nella vendita di kalimbe e accessori musicali. La Kalimba Flumello \u00e8 uno strumento a 17 tasti in legno di mogano, progettato per essere intuitivo, accessibile ai principianti e accompagnato da contenuti didattici e accessori dedicati. Il Prodotto Il progetto ha previsto la modellazione 3D completa della Kalimba Flumello e la produzione di immagini destinate alle schede prodotto Amazon ed EBC (Enhanced Brand Content). Attraverso rendering ad alta fedelt\u00e0 sono state realizzate immagini tecniche, visual esplicativi e lifestyle pictures ambientate, con l\u2019obiettivo di valorizzare materiali, dettagli costruttivi, accessori inclusi e qualit\u00e0 percepita del prodotto, migliorandone la presentazione commerciale. I miei takeaways Questo progetto mi ha permesso di approfondire il rapporto tra 3D Product Design, advertising e vendita online, comprendendo le logiche che guidano la comunicazione visiva nel contesto Amazon. L\u2019esperienza mi ha insegnato a progettare immagini non solo esteticamente efficaci, ma anche orientate alla conversione, combinando rendering realistici, storytelling visivo e valorizzazione delle caratteristiche del prodotto all\u2019interno di un ecosistema e-commerce competitivo. 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