{"id":4110,"date":"2026-05-30T14:08:23","date_gmt":"2026-05-30T14:08:23","guid":{"rendered":"https:\/\/vincenzofranco.com\/?page_id=4110"},"modified":"2026-05-30T14:14:11","modified_gmt":"2026-05-30T14:14:11","slug":"oakley-beyond-human","status":"publish","type":"page","link":"https:\/\/vincenzofranco.com\/en\/oakley-beyond-human\/","title":{"rendered":"Oakley &#8211; Beyond Human"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"4110\" class=\"elementor elementor-4110\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ccfa87 section e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"7ccfa87\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-33d07a5 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"33d07a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a352f9b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"a352f9b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-275fe56 elementor-widget elementor-widget-heading\" data-id=\"275fe56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Oakley - Beyond Human<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c086328 elementor-widget elementor-widget-text-editor\" data-id=\"c086328\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>2021<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33815bc elementor-widget elementor-widget-text-editor\" data-id=\"33815bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><b>Social Media Design and Motion Design<\/b><span style=\"font-weight: 400\"> for <\/span><b>Oakley: Beyond Human<\/b><span style=\"font-weight: 400\">, including the creation of a <\/span><b>social media post<\/b><span style=\"font-weight: 400\">, a <\/span><b>banner<\/b><span style=\"font-weight: 400\">, and a <\/span><b>video<\/b><span style=\"font-weight: 400\"> using official brand assets and guidelines.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c27c85 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"5c27c85\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-677f418 elementor-align-left button-white-stroke e-transform elementor-widget elementor-widget-button\" data-id=\"677f418\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/category-graphic-design\/\" aria-label=\"Apri categoria Graphic Design\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Graphic Design<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67d1c5f elementor-align-left button-white-stroke e-transform elementor-widget elementor-widget-button\" data-id=\"67d1c5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/category-branding\/\" aria-label=\"Open Branding category\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Branding<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8128978 elementor-align-left button-white-stroke e-transform elementor-widget elementor-widget-button\" data-id=\"8128978\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/category-layouting\/\" aria-label=\"Open Layouting category\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Layouting<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-455699a elementor-align-left button-white-stroke e-transform elementor-widget elementor-widget-button\" data-id=\"455699a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/category-advertising\/\" aria-label=\"Open Advertising category\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Advertising<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d21508a elementor-align-left button-white-stroke e-transform elementor-widget elementor-widget-button\" data-id=\"d21508a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/category-motion-design\/\" aria-label=\"Open Motion Design category\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Motion Design<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e25f97 elementor-align-left button-white-stroke e-transform elementor-widget elementor-widget-button\" data-id=\"5e25f97\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/category-social-media\/\" aria-label=\"Open Social Media category\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Social Media<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-455800a e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"455800a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6da1e1d elementor-widget elementor-widget-image\" data-id=\"6da1e1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/oakley-beyond-human-propic-big-1024x576.png\" class=\"attachment-large size-large wp-image-4113\" alt=\"Oakley - Beyond Human - Featured Pic\" srcset=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/oakley-beyond-human-propic-big-1024x576.png 1024w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/oakley-beyond-human-propic-big-300x169.png 300w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/oakley-beyond-human-propic-big-768x432.png 768w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/oakley-beyond-human-propic-big-1536x864.png 1536w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/oakley-beyond-human-propic-big-18x10.png 18w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/oakley-beyond-human-propic-big.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9bfad22 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"9bfad22\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c56fdfd elementor-widget elementor-widget-heading\" data-id=\"c56fdfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Context<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48abfdb elementor-widget elementor-widget-text-editor\" data-id=\"48abfdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><span style=\"font-weight: 400\">The project was developed as part of a <\/span><b>job application for Luxottica<\/b><span style=\"font-weight: 400\">, based on the concept <\/span><b>Oakley: Beyond Human<\/b><span style=\"font-weight: 400\">, which expresses the brand\u2019s vision focused on innovation, performance, and the overcoming of human limits through design and technology. Starting from the provided assets, the brief required the development of a creative proposal including a banner, a social media asset, and a video, with full creative freedom during execution. The concept reflects Oakley\u2019s core values, historically tied to performance research and the idea of pushing beyond what is considered possible.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0fbbebd e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"0fbbebd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e802eb3 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"e802eb3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5c8de2f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"5c8de2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21e7719 elementor-widget elementor-widget-heading\" data-id=\"21e7719\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Social e Motion Design<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85e6307 elementor-widget elementor-widget-text-editor\" data-id=\"85e6307\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><span style=\"font-weight: 400\">The project interprets the distinctive language of <\/span><b>Oakley<\/b><span style=\"font-weight: 400\">, characterized by a futuristic, technology-driven aesthetic strongly oriented toward performance. The concept of <\/span><b>Beyond Human<\/b><span style=\"font-weight: 400\"> is translated into a visual communication that emphasizes evolution, determination, and the overcoming of personal limits, targeting a young and dynamic audience. The <\/span><b>motion design<\/b><span style=\"font-weight: 400\"> video uses fast transitions, aggressive compositions, and a soundtrack based on <\/span><b>beats, drums, and claps<\/b><span style=\"font-weight: 400\">, effectively conveying energy, movement, and competitive tension. The goal is to strengthen Oakley\u2019s perception as a brand operating at the intersection of sport, innovation, and contemporary culture.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc218ae e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"dc218ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ada252 fullscreen-video elementor-widget elementor-widget-video\" data-id=\"3ada252\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/oakley-beyond-human-social-0-big.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlslist=\"nodownload\" poster=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/oakley-beyond-human-social-0-big.png\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ef0354 e-con-full e-grid wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"4ef0354\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f2a8a8 square-pic elementor-widget elementor-widget-image\" data-id=\"7f2a8a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/oakley-beyond-human-social-1-big.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"oakley-beyond-human-social-1-big\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDExNiwidXJsIjoiaHR0cHM6XC9cL3ZpbmNlbnpvZnJhbmNvLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDVcL29ha2xleS1iZXlvbmQtaHVtYW4tc29jaWFsLTEtYmlnLnBuZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/oakley-beyond-human-social-1-big-1024x1024.png\" class=\"attachment-large size-large wp-image-4116\" alt=\"Oakley - Beyond Human - Social Media Pic 1\" srcset=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/oakley-beyond-human-social-1-big-1024x1024.png 1024w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/oakley-beyond-human-social-1-big-300x300.png 300w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/oakley-beyond-human-social-1-big-150x150.png 150w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/oakley-beyond-human-social-1-big-768x768.png 768w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/oakley-beyond-human-social-1-big-12x12.png 12w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/oakley-beyond-human-social-1-big.png 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7148a7 square-pic elementor-widget elementor-widget-image\" data-id=\"f7148a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/oakley-beyond-human-social-2-big.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"oakley-beyond-human-social-2-big\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDExNywidXJsIjoiaHR0cHM6XC9cL3ZpbmNlbnpvZnJhbmNvLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDVcL29ha2xleS1iZXlvbmQtaHVtYW4tc29jaWFsLTItYmlnLnBuZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/oakley-beyond-human-social-2-big-1024x1024.png\" class=\"attachment-large size-large wp-image-4117\" alt=\"Oakley - Beyond Human - Social Media Pic 2\" srcset=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/oakley-beyond-human-social-2-big-1024x1024.png 1024w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/oakley-beyond-human-social-2-big-300x300.png 300w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/oakley-beyond-human-social-2-big-150x150.png 150w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/oakley-beyond-human-social-2-big-768x768.png 768w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/oakley-beyond-human-social-2-big-12x12.png 12w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/oakley-beyond-human-social-2-big.png 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6adccb square-pic elementor-widget elementor-widget-image\" data-id=\"d6adccb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/oakley-beyond-human-social-3-big.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"oakley-beyond-human-social-3-big\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDExOCwidXJsIjoiaHR0cHM6XC9cL3ZpbmNlbnpvZnJhbmNvLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDVcL29ha2xleS1iZXlvbmQtaHVtYW4tc29jaWFsLTMtYmlnLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/oakley-beyond-human-social-3-big-1024x1024.png\" class=\"attachment-large size-large wp-image-4118\" alt=\"Oakley - Beyond Human - Social Media Pic 3\" srcset=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/oakley-beyond-human-social-3-big-1024x1024.png 1024w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/oakley-beyond-human-social-3-big-300x300.png 300w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/oakley-beyond-human-social-3-big-150x150.png 150w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/oakley-beyond-human-social-3-big-768x768.png 768w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/oakley-beyond-human-social-3-big-12x12.png 12w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/oakley-beyond-human-social-3-big.png 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56e2257 square-video elementor-widget elementor-widget-video\" data-id=\"56e2257\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/oakley-beyond-human-social-4-big.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlslist=\"nodownload\" poster=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/oakley-beyond-human-social-4-big.png\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4050c9d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"4050c9d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e7b407e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"e7b407e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb73cc3 elementor-widget elementor-widget-heading\" data-id=\"cb73cc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">My takeaways<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3edac36 elementor-widget elementor-widget-text-editor\" data-id=\"3edac36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><span style=\"font-weight: 400\">Although it was a <\/span><b>job application<\/b><span style=\"font-weight: 400\">, the project allowed me to work with a brand with an extremely strong and recognizable identity, experimenting with a more bold visual language oriented toward the <\/span><b>sport-performance<\/b><span style=\"font-weight: 400\"> space. The experience strengthened my ability to interpret structured guidelines and transform them into dynamic and engaging content, also receiving positive feedback from the communications team involved in the selection process.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b556868 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"b556868\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aca938c wpr-lottie-svg elementor-widget elementor-widget-wpr-lottie-animations\" data-id=\"aca938c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;json_file&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/vincenzofranco.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/hero-white-book-lottie.json&quot;,&quot;id&quot;:3239,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;trigger&quot;:&quot;none&quot;}\" data-widget_type=\"wpr-lottie-animations.default\">\n\t\t\t\t\t<div class=\"wpr-lottie-animations-wrapper\"><div class=\"wpr-lottie-animations\" data-settings=\"{&quot;loop&quot;:&quot;yes&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;speed&quot;:1,&quot;trigger&quot;:&quot;none&quot;,&quot;reverse&quot;:&quot;&quot;,&quot;scroll_start&quot;:&quot;0&quot;,&quot;scroll_end&quot;:&quot;100&quot;,&quot;lottie_renderer&quot;:&quot;svg&quot;}\" data-json-url=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/hero-white-book-lottie.json\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58c1344 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"58c1344\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e8c8e33 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"e8c8e33\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6aa86a elementor-align-center button-blue-stroke e-transform elementor-widget elementor-widget-button\" data-id=\"e6aa86a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/home\/\" aria-label=\"Go to Homepage\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Go to Homepage<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Oakley &#8211; Beyond Human 2021 Social Media Design e Motion Design per Oakley: Beyond Human, attraverso la realizzazione di un post social, un banner e un video utilizzando asset e linee guida ufficiali del brand. Graphic Design Branding Layouting Advertising Motion Design Social Media Il Contesto Il progetto \u00e8 stato sviluppato nell\u2019ambito di una Job Application per Luxottica, prendendo come riferimento il concept Oakley: Beyond Human, espressione della visione del brand orientata a innovazione, performance e superamento dei limiti umani attraverso design e tecnologia. Partendo dagli asset forniti, \u00e8 stato richiesto lo sviluppo di una proposta creativa composta da banner, contenuto social e video, con piena libert\u00e0 interpretativa nella fase esecutiva. Il concept richiama i valori storici di Oakley legati alla ricerca della performance e all&#8217;idea di andare oltre ci\u00f2 che \u00e8 considerato possibile.\u00a0 Social e Motion Design Il progetto interpreta il linguaggio distintivo di Oakley, caratterizzato da un&#8217;estetica futuristica, tecnologica e fortemente orientata alla performance. Il concetto di Beyond Human viene tradotto in una comunicazione visiva che enfatizza evoluzione, determinazione e superamento dei propri limiti, rivolgendosi a un pubblico giovane e dinamico. Il video in Motion Design utilizza transizioni rapide, composizioni aggressive e una colonna sonora basata su beat, drum &amp; claps, capace di trasmettere energia, movimento e tensione competitiva. L&#8217;obiettivo \u00e8 rafforzare la percezione di Oakley come brand che vive all&#8217;intersezione tra sport, innovazione e cultura contemporanea.\u00a0 https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/oakley-beyond-human-social-0-big.mp4 https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/oakley-beyond-human-social-4-big.mp4 I miei takeaways Pur trattandosi di una Job Application, il progetto mi ha permesso di confrontarmi con un brand dall&#8217;identit\u00e0 estremamente forte e riconoscibile, sperimentando con un linguaggio visivo pi\u00f9 audace e orientato al mondo sport-performance. L&#8217;esperienza ha consolidato la mia capacit\u00e0 di interpretare linee guida strutturate trasformandole in contenuti dinamici e coinvolgenti, ricevendo inoltre un riscontro positivo da parte del team di comunicazione coinvolto nel processo di selezione Torna alla home<\/p>","protected":false},"author":1,"featured_media":4113,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[14,40,19,12,20,18,13],"tags":[],"class_list":["post-4110","page","type-page","status-publish","has-post-thumbnail","hentry","category-advertising","category-all-projects","category-branding","category-graphic-design","category-layouting","category-motion-design","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Oakley - Beyond Human - Vincenzo Franco: Graphic Designer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vincenzofranco.com\/en\/oakley-beyond-human\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oakley - Beyond Human - Vincenzo Franco: Graphic Designer\" \/>\n<meta property=\"og:description\" content=\"Oakley &#8211; Beyond Human 2021 Social Media Design e Motion Design per Oakley: Beyond Human, attraverso la realizzazione di un post social, un banner e un video utilizzando asset e linee guida ufficiali del brand. Graphic Design Branding Layouting Advertising Motion Design Social Media Il Contesto Il progetto \u00e8 stato sviluppato nell\u2019ambito di una Job Application per Luxottica, prendendo come riferimento il concept Oakley: Beyond Human, espressione della visione del brand orientata a innovazione, performance e superamento dei limiti umani attraverso design e tecnologia. Partendo dagli asset forniti, \u00e8 stato richiesto lo sviluppo di una proposta creativa composta da banner, contenuto social e video, con piena libert\u00e0 interpretativa nella fase esecutiva. Il concept richiama i valori storici di Oakley legati alla ricerca della performance e all&#8217;idea di andare oltre ci\u00f2 che \u00e8 considerato possibile.\u00a0 Social e Motion Design Il progetto interpreta il linguaggio distintivo di Oakley, caratterizzato da un&#8217;estetica futuristica, tecnologica e fortemente orientata alla performance. Il concetto di Beyond Human viene tradotto in una comunicazione visiva che enfatizza evoluzione, determinazione e superamento dei propri limiti, rivolgendosi a un pubblico giovane e dinamico. Il video in Motion Design utilizza transizioni rapide, composizioni aggressive e una colonna sonora basata su beat, drum &amp; claps, capace di trasmettere energia, movimento e tensione competitiva. L&#8217;obiettivo \u00e8 rafforzare la percezione di Oakley come brand che vive all&#8217;intersezione tra sport, innovazione e cultura contemporanea.\u00a0 https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/oakley-beyond-human-social-0-big.mp4 https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/oakley-beyond-human-social-4-big.mp4 I miei takeaways Pur trattandosi di una Job Application, il progetto mi ha permesso di confrontarmi con un brand dall&#8217;identit\u00e0 estremamente forte e riconoscibile, sperimentando con un linguaggio visivo pi\u00f9 audace e orientato al mondo sport-performance. L&#8217;esperienza ha consolidato la mia capacit\u00e0 di interpretare linee guida strutturate trasformandole in contenuti dinamici e coinvolgenti, ricevendo inoltre un riscontro positivo da parte del team di comunicazione coinvolto nel processo di selezione Torna alla home\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vincenzofranco.com\/en\/oakley-beyond-human\/\" \/>\n<meta property=\"og:site_name\" content=\"Vincenzo Franco: Graphic Designer\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-30T14:14:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/oakley-beyond-human-propic-big.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/vincenzofranco.com\\\/oakley-beyond-human\\\/\",\"url\":\"https:\\\/\\\/vincenzofranco.com\\\/oakley-beyond-human\\\/\",\"name\":\"Oakley - Beyond Human - Vincenzo Franco: Graphic Designer\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/vincenzofranco.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/vincenzofranco.com\\\/oakley-beyond-human\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/vincenzofranco.com\\\/oakley-beyond-human\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vincenzofranco.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/oakley-beyond-human-propic-big.png\",\"datePublished\":\"2026-05-30T14:08:23+00:00\",\"dateModified\":\"2026-05-30T14:14:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/vincenzofranco.com\\\/oakley-beyond-human\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/vincenzofranco.com\\\/oakley-beyond-human\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/vincenzofranco.com\\\/oakley-beyond-human\\\/#primaryimage\",\"url\":\"https:\\\/\\\/vincenzofranco.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/oakley-beyond-human-propic-big.png\",\"contentUrl\":\"https:\\\/\\\/vincenzofranco.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/oakley-beyond-human-propic-big.png\",\"width\":1600,\"height\":900,\"caption\":\"Oakley - Beyond Human - Featured Pic\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/vincenzofranco.com\\\/oakley-beyond-human\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/vincenzofranco.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Oakley &#8211; Beyond Human\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/vincenzofranco.com\\\/#website\",\"url\":\"https:\\\/\\\/vincenzofranco.com\\\/\",\"name\":\"Vincenzo Franco: Graphic Designer\",\"description\":\"Non solo Graphic Design\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/vincenzofranco.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Oakley - Beyond Human - Vincenzo Franco: Graphic Designer","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vincenzofranco.com\/en\/oakley-beyond-human\/","og_locale":"en_GB","og_type":"article","og_title":"Oakley - Beyond Human - Vincenzo Franco: Graphic Designer","og_description":"Oakley &#8211; Beyond Human 2021 Social Media Design e Motion Design per Oakley: Beyond Human, attraverso la realizzazione di un post social, un banner e un video utilizzando asset e linee guida ufficiali del brand. Graphic Design Branding Layouting Advertising Motion Design Social Media Il Contesto Il progetto \u00e8 stato sviluppato nell\u2019ambito di una Job Application per Luxottica, prendendo come riferimento il concept Oakley: Beyond Human, espressione della visione del brand orientata a innovazione, performance e superamento dei limiti umani attraverso design e tecnologia. Partendo dagli asset forniti, \u00e8 stato richiesto lo sviluppo di una proposta creativa composta da banner, contenuto social e video, con piena libert\u00e0 interpretativa nella fase esecutiva. Il concept richiama i valori storici di Oakley legati alla ricerca della performance e all&#8217;idea di andare oltre ci\u00f2 che \u00e8 considerato possibile.\u00a0 Social e Motion Design Il progetto interpreta il linguaggio distintivo di Oakley, caratterizzato da un&#8217;estetica futuristica, tecnologica e fortemente orientata alla performance. Il concetto di Beyond Human viene tradotto in una comunicazione visiva che enfatizza evoluzione, determinazione e superamento dei propri limiti, rivolgendosi a un pubblico giovane e dinamico. Il video in Motion Design utilizza transizioni rapide, composizioni aggressive e una colonna sonora basata su beat, drum &amp; claps, capace di trasmettere energia, movimento e tensione competitiva. L&#8217;obiettivo \u00e8 rafforzare la percezione di Oakley come brand che vive all&#8217;intersezione tra sport, innovazione e cultura contemporanea.\u00a0 https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/oakley-beyond-human-social-0-big.mp4 https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/oakley-beyond-human-social-4-big.mp4 I miei takeaways Pur trattandosi di una Job Application, il progetto mi ha permesso di confrontarmi con un brand dall&#8217;identit\u00e0 estremamente forte e riconoscibile, sperimentando con un linguaggio visivo pi\u00f9 audace e orientato al mondo sport-performance. 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