{"id":4094,"date":"2026-05-30T14:01:50","date_gmt":"2026-05-30T14:01:50","guid":{"rendered":"https:\/\/vincenzofranco.com\/?page_id=4094"},"modified":"2026-05-30T14:11:36","modified_gmt":"2026-05-30T14:11:36","slug":"ray-ban-youareon","status":"publish","type":"page","link":"https:\/\/vincenzofranco.com\/en\/ray-ban-youareon\/","title":{"rendered":"Ray-Ban &#8211; YouAreOn"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"4094\" class=\"elementor elementor-4094\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ccfa87 section e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"7ccfa87\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-33d07a5 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"33d07a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a352f9b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"a352f9b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-275fe56 elementor-widget elementor-widget-heading\" data-id=\"275fe56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Ray-Ban - You Are On<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c086328 elementor-widget elementor-widget-text-editor\" data-id=\"c086328\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>2021<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33815bc elementor-widget elementor-widget-text-editor\" data-id=\"33815bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><b>Social Media Design and Motion Design<\/b><span style=\"font-weight: 400\"> for <\/span><b>Ray-Ban: #YouAreOn<\/b><span style=\"font-weight: 400\">, including the creation of a <\/span><b>social media post<\/b><span style=\"font-weight: 400\">, a <\/span><b>banner<\/b><span style=\"font-weight: 400\">, and a <\/span><b>video<\/b><span style=\"font-weight: 400\"> using the brand\u2019s official assets and visual guidelines.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c27c85 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"5c27c85\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-677f418 elementor-align-left button-white-stroke e-transform elementor-widget elementor-widget-button\" data-id=\"677f418\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/category-graphic-design\/\" aria-label=\"Apri categoria Graphic Design\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Graphic Design<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67d1c5f elementor-align-left button-white-stroke e-transform elementor-widget elementor-widget-button\" data-id=\"67d1c5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/category-branding\/\" aria-label=\"Open Branding category\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Branding<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8128978 elementor-align-left button-white-stroke e-transform elementor-widget elementor-widget-button\" data-id=\"8128978\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/category-layouting\/\" aria-label=\"Open Layouting category\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Layouting<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-455699a elementor-align-left button-white-stroke e-transform elementor-widget elementor-widget-button\" data-id=\"455699a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/category-advertising\/\" aria-label=\"Open Advertising category\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Advertising<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d21508a elementor-align-left button-white-stroke e-transform elementor-widget elementor-widget-button\" data-id=\"d21508a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/category-motion-design\/\" aria-label=\"Open Motion Design category\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Motion Design<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e25f97 elementor-align-left button-white-stroke e-transform elementor-widget elementor-widget-button\" data-id=\"5e25f97\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/category-social-media\/\" aria-label=\"Open Social Media category\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Social Media<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-455800a e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"455800a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6da1e1d elementor-widget elementor-widget-image\" data-id=\"6da1e1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/ray-ban-youareon-propic-big-1024x576.png\" class=\"attachment-large size-large wp-image-4097\" alt=\"Ray-Ban - YouAreOn - Featured Pic\" srcset=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/ray-ban-youareon-propic-big-1024x576.png 1024w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/ray-ban-youareon-propic-big-300x169.png 300w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/ray-ban-youareon-propic-big-768x432.png 768w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/ray-ban-youareon-propic-big-1536x864.png 1536w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/ray-ban-youareon-propic-big-18x10.png 18w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/ray-ban-youareon-propic-big.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9bfad22 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"9bfad22\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c56fdfd elementor-widget elementor-widget-heading\" data-id=\"c56fdfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Context<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48abfdb elementor-widget elementor-widget-text-editor\" data-id=\"48abfdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><span style=\"font-weight: 400\">Il progetto \u00e8 stato realizzato nell\u2019ambito di una <\/span><b>Job Application per Luxottica<\/b><span style=\"font-weight: 400\">, prendendo come riferimento la campagna <\/span><b>Ray-Ban #YouAreOn<\/b><span style=\"font-weight: 400\">, iniziativa dedicata alla personalizzazione degli occhiali e all\u2019espressione della propria identit\u00e0 attraverso il prodotto. Partendo dagli asset forniti dal team, \u00e8 stato richiesto lo sviluppo di una proposta creativa composta da banner, contenuto social e video, lasciando piena libert\u00e0 interpretativa nell\u2019esecuzione.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0fbbebd e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"0fbbebd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e802eb3 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"e802eb3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5c8de2f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"5c8de2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21e7719 elementor-widget elementor-widget-heading\" data-id=\"21e7719\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Social e Motion Design<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85e6307 elementor-widget elementor-widget-text-editor\" data-id=\"85e6307\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><span style=\"font-weight: 400\">The project enhances the <\/span><b>communicative strength<\/b><span style=\"font-weight: 400\"> and <\/span><b>iconic elegance<\/b><span style=\"font-weight: 400\"> of <\/span><b>Ray-Ban<\/b><span style=\"font-weight: 400\">, maintaining a visual language consistent with the brand positioning and primarily targeting a younger audience. The concept of <\/span><b>#YouAreOn<\/b><span style=\"font-weight: 400\"> is interpreted as an expression of individuality, belonging, and participation in a contemporary community strongly connected to trends and personalization. The <\/span><b>motion design<\/b><span style=\"font-weight: 400\"> video, characterized by a fast pace, dynamic transitions, and a rock soundtrack, emphasizes energy, character, and expressive freedom, transforming static assets into an engaging and immediate narrative.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc218ae e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"dc218ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ada252 fullscreen-video elementor-widget elementor-widget-video\" data-id=\"3ada252\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/ray-ban-youareon-social-0-big.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlslist=\"nodownload\" poster=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/ray-ban-youareon-social-0-big.png\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ef0354 e-con-full e-grid wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"4ef0354\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f2a8a8 square-pic elementor-widget elementor-widget-image\" data-id=\"7f2a8a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/ray-ban-youareon-social-1-big.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"ray-ban-youareon-social-1-big\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDEwMCwidXJsIjoiaHR0cHM6XC9cL3ZpbmNlbnpvZnJhbmNvLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDVcL3JheS1iYW4teW91YXJlb24tc29jaWFsLTEtYmlnLnBuZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/ray-ban-youareon-social-1-big-1024x1024.png\" class=\"attachment-large size-large wp-image-4100\" alt=\"Ray-Ban - YouAreOn - Social Media Pic 1\" srcset=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/ray-ban-youareon-social-1-big-1024x1024.png 1024w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/ray-ban-youareon-social-1-big-300x300.png 300w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/ray-ban-youareon-social-1-big-150x150.png 150w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/ray-ban-youareon-social-1-big-768x768.png 768w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/ray-ban-youareon-social-1-big-12x12.png 12w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/ray-ban-youareon-social-1-big.png 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7148a7 square-pic elementor-widget elementor-widget-image\" data-id=\"f7148a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/ray-ban-youareon-social-2-big.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"ray-ban-youareon-social-2-big\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDEwMSwidXJsIjoiaHR0cHM6XC9cL3ZpbmNlbnpvZnJhbmNvLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDVcL3JheS1iYW4teW91YXJlb24tc29jaWFsLTItYmlnLnBuZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/ray-ban-youareon-social-2-big-1024x1024.png\" class=\"attachment-large size-large wp-image-4101\" alt=\"Ray-Ban - YouAreOn - Social Media Pic 2\" srcset=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/ray-ban-youareon-social-2-big-1024x1024.png 1024w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/ray-ban-youareon-social-2-big-300x300.png 300w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/ray-ban-youareon-social-2-big-150x150.png 150w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/ray-ban-youareon-social-2-big-768x768.png 768w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/ray-ban-youareon-social-2-big-12x12.png 12w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/ray-ban-youareon-social-2-big.png 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6adccb square-pic elementor-widget elementor-widget-image\" data-id=\"d6adccb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/ray-ban-youareon-social-3-big.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"ray-ban-youareon-social-3-big\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDEwMiwidXJsIjoiaHR0cHM6XC9cL3ZpbmNlbnpvZnJhbmNvLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDVcL3JheS1iYW4teW91YXJlb24tc29jaWFsLTMtYmlnLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/ray-ban-youareon-social-3-big-1024x1024.png\" class=\"attachment-large size-large wp-image-4102\" alt=\"Ray-Ban - YouAreOn - Social Media Pic 3\" srcset=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/ray-ban-youareon-social-3-big-1024x1024.png 1024w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/ray-ban-youareon-social-3-big-300x300.png 300w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/ray-ban-youareon-social-3-big-150x150.png 150w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/ray-ban-youareon-social-3-big-768x768.png 768w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/ray-ban-youareon-social-3-big-12x12.png 12w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/ray-ban-youareon-social-3-big.png 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ccf405 square-pic elementor-widget elementor-widget-image\" data-id=\"4ccf405\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/ray-ban-youareon-social-4-big.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"ray-ban-youareon-social-4-big\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDEwMywidXJsIjoiaHR0cHM6XC9cL3ZpbmNlbnpvZnJhbmNvLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDVcL3JheS1iYW4teW91YXJlb24tc29jaWFsLTQtYmlnLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/ray-ban-youareon-social-4-big-1024x1024.png\" class=\"attachment-large size-large wp-image-4103\" alt=\"Ray-Ban - YouAreOn - Social Media Pic 4\" srcset=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/ray-ban-youareon-social-4-big-1024x1024.png 1024w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/ray-ban-youareon-social-4-big-300x300.png 300w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/ray-ban-youareon-social-4-big-150x150.png 150w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/ray-ban-youareon-social-4-big-768x768.png 768w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/ray-ban-youareon-social-4-big-12x12.png 12w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/ray-ban-youareon-social-4-big.png 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4050c9d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"4050c9d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e7b407e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"e7b407e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb73cc3 elementor-widget elementor-widget-heading\" data-id=\"cb73cc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">My takeaways<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3edac36 elementor-widget elementor-widget-text-editor\" data-id=\"3edac36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><span style=\"font-weight: 400\">Although it was a <\/span><b>job application<\/b><span style=\"font-weight: 400\">, the project gave me the opportunity to work with a <\/span><b>global brand<\/b><span style=\"font-weight: 400\"> characterized by a strong identity and well-established guidelines. The experience allowed me to experiment with <\/span><b>motion design<\/b><span style=\"font-weight: 400\"> and social communication while maintaining a high level of visual consistency. The work was also appreciated by the communications team, representing an important validation of the design direction undertaken.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b556868 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"b556868\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aca938c wpr-lottie-svg elementor-widget elementor-widget-wpr-lottie-animations\" data-id=\"aca938c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;json_file&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/vincenzofranco.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/hero-white-book-lottie.json&quot;,&quot;id&quot;:3239,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;trigger&quot;:&quot;none&quot;}\" data-widget_type=\"wpr-lottie-animations.default\">\n\t\t\t\t\t<div class=\"wpr-lottie-animations-wrapper\"><div class=\"wpr-lottie-animations\" data-settings=\"{&quot;loop&quot;:&quot;yes&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;speed&quot;:1,&quot;trigger&quot;:&quot;none&quot;,&quot;reverse&quot;:&quot;&quot;,&quot;scroll_start&quot;:&quot;0&quot;,&quot;scroll_end&quot;:&quot;100&quot;,&quot;lottie_renderer&quot;:&quot;svg&quot;}\" data-json-url=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/hero-white-book-lottie.json\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58c1344 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"58c1344\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e8c8e33 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"e8c8e33\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6aa86a elementor-align-center button-blue-stroke e-transform elementor-widget elementor-widget-button\" data-id=\"e6aa86a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/home\/\" aria-label=\"Go to Homepage\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Go to Homepage<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Ray-Ban &#8211; You Are On 2021 Social Media Design e Motion Design per Ray-Ban: #YouAreOn, attraverso la realizzazione di un post social, un banner e un video utilizzando asset e linee guida ufficiali del brand. Graphic Design Branding Layouting Advertising Motion Design Social Media Il Contesto Il progetto \u00e8 stato realizzato nell\u2019ambito di una Job Application per Luxottica, prendendo come riferimento la campagna Ray-Ban #YouAreOn, iniziativa dedicata alla personalizzazione degli occhiali e all\u2019espressione della propria identit\u00e0 attraverso il prodotto. Partendo dagli asset forniti dal team, \u00e8 stato richiesto lo sviluppo di una proposta creativa composta da banner, contenuto social e video, lasciando piena libert\u00e0 interpretativa nell&#8217;esecuzione.\u00a0 Social e Motion Design Il progetto valorizza la forza comunicativa e l&#8217;eleganza iconica di Ray-Ban, mantenendo un linguaggio visivo coerente con il posizionamento del brand e rivolto principalmente a un target giovane. Il concetto di #YouAreOn viene interpretato come espressione di individualit\u00e0, appartenenza e partecipazione a una community contemporanea, fortemente legata ai concetti di trend e personalizzazione. Il video in Motion Design, caratterizzato da un ritmo serrato, transizioni dinamiche e una colonna sonora rock, enfatizza energia, carattere e libert\u00e0 espressiva, trasformando gli asset statici in una narrazione coinvolgente e immediata. https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/ray-ban-youareon-social-0-big.mp4 I miei takeaways Pur trattandosi di una Job Application, il progetto mi ha offerto l&#8217;opportunit\u00e0 di confrontarmi con un brand globale caratterizzato da una forte identit\u00e0 e linee guida consolidate. L&#8217;esperienza mi ha permesso di sperimentare nel campo del Motion Design e della comunicazione social mantenendo elevati standard di coerenza visiva. Il lavoro \u00e8 stato inoltre apprezzato dal team di comunicazione, rappresentando un&#8217;importante conferma del percorso progettuale intrapreso.\u00a0 Torna alla home<\/p>","protected":false},"author":1,"featured_media":4097,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[14,40,19,12,20,18,13],"tags":[],"class_list":["post-4094","page","type-page","status-publish","has-post-thumbnail","hentry","category-advertising","category-all-projects","category-branding","category-graphic-design","category-layouting","category-motion-design","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ray-Ban - YouAreOn - Vincenzo Franco: Graphic Designer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vincenzofranco.com\/en\/ray-ban-youareon\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ray-Ban - YouAreOn - Vincenzo Franco: Graphic Designer\" \/>\n<meta property=\"og:description\" content=\"Ray-Ban &#8211; You Are On 2021 Social Media Design e Motion Design per Ray-Ban: #YouAreOn, attraverso la realizzazione di un post social, un banner e un video utilizzando asset e linee guida ufficiali del brand. Graphic Design Branding Layouting Advertising Motion Design Social Media Il Contesto Il progetto \u00e8 stato realizzato nell\u2019ambito di una Job Application per Luxottica, prendendo come riferimento la campagna Ray-Ban #YouAreOn, iniziativa dedicata alla personalizzazione degli occhiali e all\u2019espressione della propria identit\u00e0 attraverso il prodotto. Partendo dagli asset forniti dal team, \u00e8 stato richiesto lo sviluppo di una proposta creativa composta da banner, contenuto social e video, lasciando piena libert\u00e0 interpretativa nell&#8217;esecuzione.\u00a0 Social e Motion Design Il progetto valorizza la forza comunicativa e l&#8217;eleganza iconica di Ray-Ban, mantenendo un linguaggio visivo coerente con il posizionamento del brand e rivolto principalmente a un target giovane. Il concetto di #YouAreOn viene interpretato come espressione di individualit\u00e0, appartenenza e partecipazione a una community contemporanea, fortemente legata ai concetti di trend e personalizzazione. Il video in Motion Design, caratterizzato da un ritmo serrato, transizioni dinamiche e una colonna sonora rock, enfatizza energia, carattere e libert\u00e0 espressiva, trasformando gli asset statici in una narrazione coinvolgente e immediata. https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/ray-ban-youareon-social-0-big.mp4 I miei takeaways Pur trattandosi di una Job Application, il progetto mi ha offerto l&#8217;opportunit\u00e0 di confrontarmi con un brand globale caratterizzato da una forte identit\u00e0 e linee guida consolidate. L&#8217;esperienza mi ha permesso di sperimentare nel campo del Motion Design e della comunicazione social mantenendo elevati standard di coerenza visiva. 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Graphic Design Branding Layouting Advertising Motion Design Social Media Il Contesto Il progetto \u00e8 stato realizzato nell\u2019ambito di una Job Application per Luxottica, prendendo come riferimento la campagna Ray-Ban #YouAreOn, iniziativa dedicata alla personalizzazione degli occhiali e all\u2019espressione della propria identit\u00e0 attraverso il prodotto. Partendo dagli asset forniti dal team, \u00e8 stato richiesto lo sviluppo di una proposta creativa composta da banner, contenuto social e video, lasciando piena libert\u00e0 interpretativa nell&#8217;esecuzione.\u00a0 Social e Motion Design Il progetto valorizza la forza comunicativa e l&#8217;eleganza iconica di Ray-Ban, mantenendo un linguaggio visivo coerente con il posizionamento del brand e rivolto principalmente a un target giovane. 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