{"id":3722,"date":"2026-05-26T21:06:52","date_gmt":"2026-05-26T21:06:52","guid":{"rendered":"https:\/\/vincenzofranco.com\/?page_id=3722"},"modified":"2026-05-27T14:16:47","modified_gmt":"2026-05-27T14:16:47","slug":"unicredit-hack","status":"publish","type":"page","link":"https:\/\/vincenzofranco.com\/en\/unicredit-hack\/","title":{"rendered":"Unicredit &#8211; 3.0 Generation Hack"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"3722\" class=\"elementor elementor-3722\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ccfa87 section e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"7ccfa87\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-33d07a5 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"33d07a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a352f9b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"a352f9b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-275fe56 elementor-widget elementor-widget-heading\" data-id=\"275fe56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Unicredit - 3.0 Generation Hack\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c086328 elementor-widget elementor-widget-text-editor\" data-id=\"c086328\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>2023<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33815bc elementor-widget elementor-widget-text-editor\" data-id=\"33815bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><b>Visual Design, Motion Animation e Landing Page<\/b><span style=\"font-weight: 400\"> per l\u2019<\/span><b>Hackathon UniCredit 3.0 Generation Hack<\/b><span style=\"font-weight: 400\">, con sviluppo di <\/span><b>contenuti social coordinati<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c27c85 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"5c27c85\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-677f418 elementor-align-left button-white-stroke e-transform elementor-widget elementor-widget-button\" data-id=\"677f418\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/category-graphic-design\/\" aria-label=\"Apri categoria Graphic Design\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Graphic Design<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67d1c5f elementor-align-left button-white-stroke e-transform elementor-widget elementor-widget-button\" data-id=\"67d1c5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/category-branding\/\" aria-label=\"Open Branding category\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Branding<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8128978 elementor-align-left button-white-stroke e-transform elementor-widget elementor-widget-button\" data-id=\"8128978\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/category-layouting\/\" aria-label=\"Open Layouting category\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Layouting<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-455699a elementor-align-left button-white-stroke e-transform elementor-widget elementor-widget-button\" data-id=\"455699a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/category-advertising\/\" aria-label=\"Open Advertising category\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Advertising<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9df9fa elementor-align-left button-white-stroke e-transform elementor-widget elementor-widget-button\" data-id=\"e9df9fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/category-uixui-design\/\" aria-label=\"Apri categoria UX\/UI Design\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">UX\/UI Design<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f6ee5e elementor-align-left button-white-stroke e-transform elementor-widget elementor-widget-button\" data-id=\"9f6ee5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/category-prototyping\/\" aria-label=\"Open Prototyping category\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Prototyping<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d21508a elementor-align-left button-white-stroke e-transform elementor-widget elementor-widget-button\" data-id=\"d21508a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/category-motion-design\/\" aria-label=\"Open Motion Design category\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Motion Design<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e25f97 elementor-align-left button-white-stroke e-transform elementor-widget elementor-widget-button\" data-id=\"5e25f97\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/category-social-media\/\" aria-label=\"Open Social Media category\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Social Media<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-455800a e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"455800a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6da1e1d elementor-widget elementor-widget-image\" data-id=\"6da1e1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-propic-big-1024x576.png\" class=\"attachment-large size-large wp-image-3730\" alt=\"Unicredit - 3.0 Generation Hack - Featured Pic\" srcset=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-propic-big-1024x576.png 1024w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-propic-big-300x169.png 300w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-propic-big-768x432.png 768w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-propic-big-1536x864.png 1536w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-propic-big-18x10.png 18w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-propic-big.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9bfad22 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"9bfad22\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c56fdfd elementor-widget elementor-widget-heading\" data-id=\"c56fdfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Context<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48abfdb elementor-widget elementor-widget-text-editor\" data-id=\"48abfdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><b>3.0 Generation Hack<\/b><span style=\"font-weight: 400\"> is an initiative developed by <\/span><b>Opinno Italy<\/b><span style=\"font-weight: 400\"> in collaboration with <\/span><b>UniCredit<\/b><span style=\"font-weight: 400\"> to engage <\/span><b>university students and recent graduates<\/b><span style=\"font-weight: 400\"> in designing the <\/span><b>bank of the future<\/b><span style=\"font-weight: 400\">. The project promoted an open approach to innovation, inviting participants to develop ideas and solutions related to <\/span><b>emerging technologies<\/b><span style=\"font-weight: 400\"> such as <\/span><b>Artificial Intelligence<\/b><span style=\"font-weight: 400\">, <\/span><b>metaverse<\/b><span style=\"font-weight: 400\">, and new digital experiences, through a program of <\/span><b>workshops<\/b><span style=\"font-weight: 400\">, <\/span><b>mentorship<\/b><span style=\"font-weight: 400\">, and collaboration.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41418d6 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"41418d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c6cb90b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"c6cb90b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44184bf elementor-widget elementor-widget-heading\" data-id=\"44184bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Motion Design e Remo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c982467 elementor-widget elementor-widget-text-editor\" data-id=\"c982467\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><span style=\"font-weight: 400\">The <\/span><b>visual identity<\/b><span style=\"font-weight: 400\"> was built around a palette based on <\/span><b>purple<\/b><span style=\"font-weight: 400\"> and <\/span><b>blue<\/b><span style=\"font-weight: 400\">, chosen to create a contrast with the <\/span><b>institutional UniCredit red<\/b><span style=\"font-weight: 400\"> while still incorporating accent colors connected to the brand. The graphic language, <\/span><b>fresh<\/b><span style=\"font-weight: 400\"> and <\/span><b>dynamic<\/b><span style=\"font-weight: 400\">, draws inspiration from <\/span><b>timelines<\/b><span style=\"font-weight: 400\"> and <\/span><b>digital slideshows<\/b><span style=\"font-weight: 400\">, with extensive use of <\/span><b>vector elements<\/b><span style=\"font-weight: 400\"> and <\/span><b>corporate subjects<\/b><span style=\"font-weight: 400\"> to balance institutional tone and appeal to a younger audience. In parallel, a series of applications was developed, including a layout for a Remo conference with roundtables and a main stage for an online webinar.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60b1f72 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"60b1f72\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6986b19 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"6986b19\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ada252 fullscreen-video elementor-widget elementor-widget-video\" data-id=\"3ada252\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-social-0-big.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlslist=\"nodownload\" poster=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/04\/frame.png\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34a24fb e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"34a24fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a55f53c hor-pic elementor-widget elementor-widget-image\" data-id=\"a55f53c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-remo-1-big.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"unicredit-hack-remo-1-big\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzczMSwidXJsIjoiaHR0cHM6XC9cL3ZpbmNlbnpvZnJhbmNvLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDVcL3VuaWNyZWRpdC1oYWNrLXJlbW8tMS1iaWcucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-remo-1-big-1024x576.png\" class=\"attachment-large size-large wp-image-3731\" alt=\"Unicredit - 3.0 Generation Hack - Remo Pic\" srcset=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-remo-1-big-1024x576.png 1024w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-remo-1-big-300x169.png 300w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-remo-1-big-768x432.png 768w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-remo-1-big-1536x864.png 1536w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-remo-1-big-18x10.png 18w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-remo-1-big.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0fbbebd e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"0fbbebd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e802eb3 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"e802eb3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5c8de2f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"5c8de2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21e7719 elementor-widget elementor-widget-heading\" data-id=\"21e7719\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Platform<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85e6307 elementor-widget elementor-widget-text-editor\" data-id=\"85e6307\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><span style=\"font-weight: 400\">The <\/span><b>Landing Page<\/b><span style=\"font-weight: 400\"> followed the same <\/span><b>visual guidelines<\/b><span style=\"font-weight: 400\">, translating them into a <\/span><b>simple and intuitive UX\/UI experience<\/b><span style=\"font-weight: 400\">. The structure was designed to clearly guide users through content, information, and <\/span><b>calls to action<\/b><span style=\"font-weight: 400\">, ensuring <\/span><b>accessibility<\/b><span style=\"font-weight: 400\"> and immediacy.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-709bf48 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"709bf48\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57f6d1f elementor-widget elementor-widget-text-editor\" data-id=\"57f6d1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>Accessibility<\/b><\/p><p class=\"translation-block\"><span style=\"font-weight: 400\">The platform is developed in accordance with <\/span><b>WCAG guidelines<\/b><span style=\"font-weight: 400\">, supporting <\/span><b>text scaling, adjustable line spacing and kerning, ARIA labels<\/b><span style=\"font-weight: 400\">, and navigation compatible with <\/span><b>screen readers<\/b><span style=\"font-weight: 400\">, ensuring <\/span><b>inclusive and compliant usability<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc218ae e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"dc218ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d17966d hor-pic elementor-widget elementor-widget-image\" data-id=\"d17966d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-platform-0-big.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"unicredit-hack-platform-0-big\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzcyNSwidXJsIjoiaHR0cHM6XC9cL3ZpbmNlbnpvZnJhbmNvLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDVcL3VuaWNyZWRpdC1oYWNrLXBsYXRmb3JtLTAtYmlnLnBuZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-platform-0-big-1024x576.png\" class=\"attachment-large size-large wp-image-3725\" alt=\"Unicredit - 3.0 Generation Hack - Main Platform Pic\" srcset=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-platform-0-big-1024x576.png 1024w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-platform-0-big-300x169.png 300w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-platform-0-big-768x432.png 768w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-platform-0-big-1536x864.png 1536w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-platform-0-big-18x10.png 18w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-platform-0-big.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ef0354 e-con-full e-grid wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"4ef0354\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f2a8a8 square-pic elementor-widget elementor-widget-image\" data-id=\"7f2a8a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-platform-1-big.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"unicredit-hack-platform-1-big\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzcyNiwidXJsIjoiaHR0cHM6XC9cL3ZpbmNlbnpvZnJhbmNvLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDVcL3VuaWNyZWRpdC1oYWNrLXBsYXRmb3JtLTEtYmlnLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-platform-1-big-1024x1024.png\" class=\"attachment-large size-large wp-image-3726\" alt=\"Unicredit - 3.0 Generation Hack - Platform Pic 1\" srcset=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-platform-1-big-1024x1024.png 1024w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-platform-1-big-300x300.png 300w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-platform-1-big-150x150.png 150w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-platform-1-big-768x768.png 768w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-platform-1-big-12x12.png 12w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-platform-1-big.png 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7148a7 square-pic elementor-widget elementor-widget-image\" data-id=\"f7148a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-platform-2-big.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"unicredit-hack-platform-2-big\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzcyNywidXJsIjoiaHR0cHM6XC9cL3ZpbmNlbnpvZnJhbmNvLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDVcL3VuaWNyZWRpdC1oYWNrLXBsYXRmb3JtLTItYmlnLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-platform-2-big-1024x1024.png\" class=\"attachment-large size-large wp-image-3727\" alt=\"Unicredit - 3.0 Generation Hack - Platform Pic 2\" srcset=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-platform-2-big-1024x1024.png 1024w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-platform-2-big-300x300.png 300w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-platform-2-big-150x150.png 150w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-platform-2-big-768x768.png 768w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-platform-2-big-12x12.png 12w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-platform-2-big.png 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6adccb square-pic elementor-widget elementor-widget-image\" data-id=\"d6adccb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-platform-3-big.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"unicredit-hack-platform-3-big\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzcyOCwidXJsIjoiaHR0cHM6XC9cL3ZpbmNlbnpvZnJhbmNvLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDVcL3VuaWNyZWRpdC1oYWNrLXBsYXRmb3JtLTMtYmlnLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-platform-3-big-1024x1024.png\" class=\"attachment-large size-large wp-image-3728\" alt=\"Unicredit - 3.0 Generation Hack - Platform Pic 3\" srcset=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-platform-3-big-1024x1024.png 1024w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-platform-3-big-300x300.png 300w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-platform-3-big-150x150.png 150w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-platform-3-big-768x768.png 768w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-platform-3-big-12x12.png 12w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-platform-3-big.png 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ccf405 square-pic elementor-widget elementor-widget-image\" data-id=\"4ccf405\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-platform-4-big.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"unicredit-hack-platform-4-big\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzcyOSwidXJsIjoiaHR0cHM6XC9cL3ZpbmNlbnpvZnJhbmNvLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDVcL3VuaWNyZWRpdC1oYWNrLXBsYXRmb3JtLTQtYmlnLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-platform-4-big-1024x1024.png\" class=\"attachment-large size-large wp-image-3729\" alt=\"Unicredit - 3.0 Generation Hack - Platform Pic 4\" srcset=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-platform-4-big-1024x1024.png 1024w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-platform-4-big-300x300.png 300w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-platform-4-big-150x150.png 150w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-platform-4-big-768x768.png 768w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-platform-4-big-12x12.png 12w, https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-platform-4-big.png 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4050c9d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"4050c9d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e7b407e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"e7b407e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb73cc3 elementor-widget elementor-widget-heading\" data-id=\"cb73cc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">My takeaways<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3edac36 elementor-widget elementor-widget-text-editor\" data-id=\"3edac36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><span style=\"font-weight: 400\">The project represented my first direct experience with the <\/span><b>hackathon format<\/b><span style=\"font-weight: 400\">, offering the opportunity to manage a <\/span><b>brand identity<\/b><span style=\"font-weight: 400\"> in a <\/span><b>cross-channel<\/b><span style=\"font-weight: 400\"> context. The experience required <\/span><b>design consistency<\/b><span style=\"font-weight: 400\"> and the ability to adapt the visual language across <\/span><b>different touchpoints<\/b><span style=\"font-weight: 400\"> while maintaining a unified communication system.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b556868 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"b556868\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aca938c wpr-lottie-svg elementor-widget elementor-widget-wpr-lottie-animations\" data-id=\"aca938c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;json_file&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/vincenzofranco.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/hero-white-book-lottie.json&quot;,&quot;id&quot;:3239,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;trigger&quot;:&quot;none&quot;}\" data-widget_type=\"wpr-lottie-animations.default\">\n\t\t\t\t\t<div class=\"wpr-lottie-animations-wrapper\"><div class=\"wpr-lottie-animations\" data-settings=\"{&quot;loop&quot;:&quot;yes&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;speed&quot;:1,&quot;trigger&quot;:&quot;none&quot;,&quot;reverse&quot;:&quot;&quot;,&quot;scroll_start&quot;:&quot;0&quot;,&quot;scroll_end&quot;:&quot;100&quot;,&quot;lottie_renderer&quot;:&quot;svg&quot;}\" data-json-url=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/hero-white-book-lottie.json\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58c1344 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"58c1344\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e8c8e33 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"e8c8e33\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6aa86a elementor-align-center button-blue-stroke e-transform elementor-widget elementor-widget-button\" data-id=\"e6aa86a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/home\/\" aria-label=\"Go to Homepage\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Go to Homepage<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Unicredit &#8211; 3.0 Generation Hack 2023 Visual Design, Motion Animation e Landing Page per l\u2019Hackathon UniCredit 3.0 Generation Hack, con sviluppo di contenuti social coordinati. Graphic Design Branding Layouting Advertising UX\/UI Design Prototyping Motion Design Social Media Il Contesto 3.0 Generation Hack \u00e8 un\u2019iniziativa sviluppata da Opinno Italy in collaborazione con UniCredit per coinvolgere studenti universitari e neolaureati nella progettazione della banca del futuro. Il progetto ha promosso un approccio aperto all\u2019innovazione, invitando i partecipanti a sviluppare idee e soluzioni legate a tecnologie emergenti, come Intelligenza Artificiale, metaverso e nuove esperienze digitali, attraverso un percorso di workshop, mentorship e collaborazione. Motion Design e Remo L\u2019identit\u00e0 visiva \u00e8 stata costruita attorno a una palette basata su viola e blu, scelta per creare uno stacco dal rosso istituzionale UniCredit, mantenendo alcuni accenti cromatici riconducibili al brand. Il linguaggio grafico, fresco e dinamico, richiama timeline e slideshow digitali, con ampio utilizzo di elementi vettoriali e soggetti corporate per bilanciare istituzionalit\u00e0 e appeal verso un target giovane. Parallelamente \u00e8 stata sviluppata una serie di applicativi tra cui un piano per Remo conference, con roundtable e main stage per un webinar online. https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-social-0-big.mp4 La Piattaforma La Landing Page ha seguito le stesse linee guida visive, traducendole in un\u2019esperienza UX\/UI semplice e intuitiva. La struttura \u00e8 stata progettata per guidare l\u2019utente con chiarezza tra contenuti, informazioni e call to action, garantendo accessibilit\u00e0 e immediatezza. Accessibilit\u00e0 La piattaforma \u00e8 sviluppata secondo le linee guida WCAG, con supporto a testo ingrandito, interlinea e kerning regolabili, ARIA label e navigazione compatibile con screen reader, garantendo usabilit\u00e0 inclusiva e conforme I miei takeaways Il progetto ha rappresentato un primo confronto diretto con il format hackathon, offrendo l\u2019opportunit\u00e0 di gestire un\u2019identit\u00e0 di brand in maniera cross-channel. L\u2019esperienza ha richiesto coerenza progettuale e capacit\u00e0 di adattare il linguaggio visivo a touchpoint differenti mantenendo una comunicazione unitaria. Torna alla home<\/p>","protected":false},"author":2,"featured_media":3730,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[14,40,19,12,20,18,22,13,16],"tags":[],"class_list":["post-3722","page","type-page","status-publish","has-post-thumbnail","hentry","category-advertising","category-all-projects","category-branding","category-graphic-design","category-layouting","category-motion-design","category-prototyping","category-social-media","category-uxui-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unicredit - 3.0 Generation Hack - Vincenzo Franco: Graphic Designer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vincenzofranco.com\/en\/unicredit-hack\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unicredit - 3.0 Generation Hack - Vincenzo Franco: Graphic Designer\" \/>\n<meta property=\"og:description\" content=\"Unicredit &#8211; 3.0 Generation Hack 2023 Visual Design, Motion Animation e Landing Page per l\u2019Hackathon UniCredit 3.0 Generation Hack, con sviluppo di contenuti social coordinati. Graphic Design Branding Layouting Advertising UX\/UI Design Prototyping Motion Design Social Media Il Contesto 3.0 Generation Hack \u00e8 un\u2019iniziativa sviluppata da Opinno Italy in collaborazione con UniCredit per coinvolgere studenti universitari e neolaureati nella progettazione della banca del futuro. Il progetto ha promosso un approccio aperto all\u2019innovazione, invitando i partecipanti a sviluppare idee e soluzioni legate a tecnologie emergenti, come Intelligenza Artificiale, metaverso e nuove esperienze digitali, attraverso un percorso di workshop, mentorship e collaborazione. Motion Design e Remo L\u2019identit\u00e0 visiva \u00e8 stata costruita attorno a una palette basata su viola e blu, scelta per creare uno stacco dal rosso istituzionale UniCredit, mantenendo alcuni accenti cromatici riconducibili al brand. Il linguaggio grafico, fresco e dinamico, richiama timeline e slideshow digitali, con ampio utilizzo di elementi vettoriali e soggetti corporate per bilanciare istituzionalit\u00e0 e appeal verso un target giovane. Parallelamente \u00e8 stata sviluppata una serie di applicativi tra cui un piano per Remo conference, con roundtable e main stage per un webinar online. https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-social-0-big.mp4 La Piattaforma La Landing Page ha seguito le stesse linee guida visive, traducendole in un\u2019esperienza UX\/UI semplice e intuitiva. La struttura \u00e8 stata progettata per guidare l\u2019utente con chiarezza tra contenuti, informazioni e call to action, garantendo accessibilit\u00e0 e immediatezza. Accessibilit\u00e0 La piattaforma \u00e8 sviluppata secondo le linee guida WCAG, con supporto a testo ingrandito, interlinea e kerning regolabili, ARIA label e navigazione compatibile con screen reader, garantendo usabilit\u00e0 inclusiva e conforme I miei takeaways Il progetto ha rappresentato un primo confronto diretto con il format hackathon, offrendo l\u2019opportunit\u00e0 di gestire un\u2019identit\u00e0 di brand in maniera cross-channel. L\u2019esperienza ha richiesto coerenza progettuale e capacit\u00e0 di adattare il linguaggio visivo a touchpoint differenti mantenendo una comunicazione unitaria. Torna alla home\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vincenzofranco.com\/en\/unicredit-hack\/\" \/>\n<meta property=\"og:site_name\" content=\"Vincenzo Franco: Graphic Designer\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-27T14:16:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-propic-big.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/vincenzofranco.com\\\/unicredit-hack\\\/\",\"url\":\"https:\\\/\\\/vincenzofranco.com\\\/unicredit-hack\\\/\",\"name\":\"Unicredit - 3.0 Generation Hack - Vincenzo Franco: Graphic Designer\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/vincenzofranco.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/vincenzofranco.com\\\/unicredit-hack\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/vincenzofranco.com\\\/unicredit-hack\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vincenzofranco.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/unicredit-hack-propic-big.png\",\"datePublished\":\"2026-05-26T21:06:52+00:00\",\"dateModified\":\"2026-05-27T14:16:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/vincenzofranco.com\\\/unicredit-hack\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/vincenzofranco.com\\\/unicredit-hack\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/vincenzofranco.com\\\/unicredit-hack\\\/#primaryimage\",\"url\":\"https:\\\/\\\/vincenzofranco.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/unicredit-hack-propic-big.png\",\"contentUrl\":\"https:\\\/\\\/vincenzofranco.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/unicredit-hack-propic-big.png\",\"width\":1600,\"height\":900,\"caption\":\"Unicredit - 3.0 Generation Hack - Featured Pic\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/vincenzofranco.com\\\/unicredit-hack\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/vincenzofranco.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Unicredit &#8211; 3.0 Generation Hack\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/vincenzofranco.com\\\/#website\",\"url\":\"https:\\\/\\\/vincenzofranco.com\\\/\",\"name\":\"Vincenzo Franco: Graphic Designer\",\"description\":\"Non solo Graphic Design\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/vincenzofranco.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Unicredit - 3.0 Generation Hack - Vincenzo Franco: Graphic Designer","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vincenzofranco.com\/en\/unicredit-hack\/","og_locale":"en_GB","og_type":"article","og_title":"Unicredit - 3.0 Generation Hack - Vincenzo Franco: Graphic Designer","og_description":"Unicredit &#8211; 3.0 Generation Hack 2023 Visual Design, Motion Animation e Landing Page per l\u2019Hackathon UniCredit 3.0 Generation Hack, con sviluppo di contenuti social coordinati. Graphic Design Branding Layouting Advertising UX\/UI Design Prototyping Motion Design Social Media Il Contesto 3.0 Generation Hack \u00e8 un\u2019iniziativa sviluppata da Opinno Italy in collaborazione con UniCredit per coinvolgere studenti universitari e neolaureati nella progettazione della banca del futuro. Il progetto ha promosso un approccio aperto all\u2019innovazione, invitando i partecipanti a sviluppare idee e soluzioni legate a tecnologie emergenti, come Intelligenza Artificiale, metaverso e nuove esperienze digitali, attraverso un percorso di workshop, mentorship e collaborazione. Motion Design e Remo L\u2019identit\u00e0 visiva \u00e8 stata costruita attorno a una palette basata su viola e blu, scelta per creare uno stacco dal rosso istituzionale UniCredit, mantenendo alcuni accenti cromatici riconducibili al brand. Il linguaggio grafico, fresco e dinamico, richiama timeline e slideshow digitali, con ampio utilizzo di elementi vettoriali e soggetti corporate per bilanciare istituzionalit\u00e0 e appeal verso un target giovane. Parallelamente \u00e8 stata sviluppata una serie di applicativi tra cui un piano per Remo conference, con roundtable e main stage per un webinar online. https:\/\/vincenzofranco.com\/wp-content\/uploads\/2026\/05\/unicredit-hack-social-0-big.mp4 La Piattaforma La Landing Page ha seguito le stesse linee guida visive, traducendole in un\u2019esperienza UX\/UI semplice e intuitiva. La struttura \u00e8 stata progettata per guidare l\u2019utente con chiarezza tra contenuti, informazioni e call to action, garantendo accessibilit\u00e0 e immediatezza. Accessibilit\u00e0 La piattaforma \u00e8 sviluppata secondo le linee guida WCAG, con supporto a testo ingrandito, interlinea e kerning regolabili, ARIA label e navigazione compatibile con screen reader, garantendo usabilit\u00e0 inclusiva e conforme I miei takeaways Il progetto ha rappresentato un primo confronto diretto con il format hackathon, offrendo l\u2019opportunit\u00e0 di gestire un\u2019identit\u00e0 di brand in maniera cross-channel. L\u2019esperienza ha richiesto coerenza progettuale e capacit\u00e0 di adattare il linguaggio visivo a touchpoint differenti mantenendo una comunicazione unitaria. 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