{"id":3611,"date":"2026-05-25T11:07:03","date_gmt":"2026-05-25T11:07:03","guid":{"rendered":"https:\/\/vincenzofranco.com\/?page_id=3611"},"modified":"2026-05-27T14:13:01","modified_gmt":"2026-05-27T14:13:01","slug":"edenred-card-game","status":"publish","type":"page","link":"https:\/\/vincenzofranco.com\/en\/edenred-card-game\/","title":{"rendered":"Edenred Card Game"},"content":{"rendered":"
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Edenred Card Game<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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2023<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Design of the <\/span>Edenred Card Game<\/b>, a gamified tool for the <\/span>Culture Tech Program<\/b>, featuring quizzes and a board game designed to support employees\u2019 tech upskilling.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tGraphic Design<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBranding<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Context<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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The project supports Edenred\u2019s <\/span>Culture Tech Program<\/b>, aimed at <\/span>employee upskilling<\/b> in tech and cybersecurity topics. The goal was to create an engaging and interactive learning experience by combining <\/span>gamification and targeted content<\/b> into a format that makes learning practical, intuitive, and accessible to all participants.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Visual & Board Game\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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The design combines a <\/span>corporate style<\/b> with a strong playful approach inspired by classic <\/span>board games<\/b>. The circular board structure and quiz cards guide players through content on <\/span>tech and cybersecurity<\/b>, maintaining a clear, consistent, and highly readable visual system. The visual experience aims to make the game engaging and interactive while preserving readability and comprehension of the learning content.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Accessibility<\/b><\/p>

The platform is developed in accordance with <\/span>WCAG guidelines<\/b>, supporting <\/span>text scaling, adjustable line spacing and kerning, ARIA labels<\/b>, and navigation compatible with <\/span>screen readers<\/b>, ensuring <\/span>inclusive and compliant usability<\/b>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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My takeaways<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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This project allowed me to work on a <\/span>new type of product<\/b> with a hands-on, interactive approach. I learned to ensure <\/span>clarity and universality<\/b> for players, making the game intuitive and accessible, while strengthening my skills in <\/span>game prototyping, learning-oriented design, and gamification<\/b>. It was an enjoyable and stimulating experience to design and develop.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tGo to Homepage<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Edenred Card Game 2023 Progettazione di Edenred Card Game, strumento ludico per il Culture Tech Program, con quiz e board game per l\u2019upskilling tech dei dipendenti. Graphic Design Branding Layouting Illustrazione Il Contesto Il progetto supporta il Culture Tech Program di Edenred, finalizzato all\u2019upskilling dei dipendenti su tematiche tech e cybersecurity. L\u2019obiettivo era creare un\u2019esperienza formativa coinvolgente e interattiva, combinando gamification e contenuti mirati, in un format che rendesse l\u2019apprendimento pratico, intuitivo e accessibile a tutti i partecipanti. Il Visual e Gioco da tavolo Il design combina stile corporate con una forte impronta ludica, ispirata ai classici giochi da tavolo. La struttura circolare del board e le carte quiz guidano i giocatori attraverso contenuti su tech e cybersecurity, mantenendo una grafica chiara, coerente e facilmente leggibile. L\u2019esperienza visiva punta a rendere il gioco divertente e interattivo, senza sacrificare la leggibilit\u00e0 e la comprensione dei contenuti formativi. Accessibilit\u00e0 La piattaforma \u00e8 sviluppata secondo le linee guida WCAG, con supporto a testo ingrandito, interlinea e kerning regolabili, ARIA label e navigazione compatibile con screen reader, garantendo usabilit\u00e0 inclusiva e conforme I miei takeaways Questo progetto ha permesso di affrontare un nuovo tipo di prodotto, con approccio pratico e interattivo. Ho imparato a garantire chiarezza e universalit\u00e0 verso i giocatori, rendendo il gioco intuitivo e accessibile, consolidando competenze su prototipazione ludica, design applicato all\u2019apprendimento e gamification. \u00c8 stata un\u2019esperienza divertente e stimolante da progettare e sviluppare. Torna alla home<\/p>","protected":false},"author":1,"featured_media":3621,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[40,19,12,21,20],"tags":[],"class_list":["post-3611","page","type-page","status-publish","has-post-thumbnail","hentry","category-all-projects","category-branding","category-graphic-design","category-illustration","category-layouting"],"yoast_head":"\nEdenred Card Game - Vincenzo Franco: Graphic Designer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vincenzofranco.com\/en\/edenred-card-game\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Edenred Card Game - Vincenzo Franco: Graphic Designer\" \/>\n<meta property=\"og:description\" content=\"Edenred Card Game 2023 Progettazione di Edenred Card Game, strumento ludico per il Culture Tech Program, con quiz e board game per l\u2019upskilling tech dei dipendenti. Graphic Design Branding Layouting Illustrazione Il Contesto Il progetto supporta il Culture Tech Program di Edenred, finalizzato all\u2019upskilling dei dipendenti su tematiche tech e cybersecurity. L\u2019obiettivo era creare un\u2019esperienza formativa coinvolgente e interattiva, combinando gamification e contenuti mirati, in un format che rendesse l\u2019apprendimento pratico, intuitivo e accessibile a tutti i partecipanti. Il Visual e Gioco da tavolo Il design combina stile corporate con una forte impronta ludica, ispirata ai classici giochi da tavolo. La struttura circolare del board e le carte quiz guidano i giocatori attraverso contenuti su tech e cybersecurity, mantenendo una grafica chiara, coerente e facilmente leggibile. L\u2019esperienza visiva punta a rendere il gioco divertente e interattivo, senza sacrificare la leggibilit\u00e0 e la comprensione dei contenuti formativi. Accessibilit\u00e0 La piattaforma \u00e8 sviluppata secondo le linee guida WCAG, con supporto a testo ingrandito, interlinea e kerning regolabili, ARIA label e navigazione compatibile con screen reader, garantendo usabilit\u00e0 inclusiva e conforme I miei takeaways Questo progetto ha permesso di affrontare un nuovo tipo di prodotto, con approccio pratico e interattivo. Ho imparato a garantire chiarezza e universalit\u00e0 verso i giocatori, rendendo il gioco intuitivo e accessibile, consolidando competenze su prototipazione ludica, design applicato all\u2019apprendimento e gamification. \u00c8 stata un\u2019esperienza divertente e stimolante da progettare e sviluppare. 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