{"id":2602,"date":"2026-05-19T16:24:21","date_gmt":"2026-05-19T16:24:21","guid":{"rendered":"https:\/\/vincenzofranco.com\/?page_id=2602"},"modified":"2026-05-27T14:12:20","modified_gmt":"2026-05-27T14:12:20","slug":"tree-school","status":"publish","type":"page","link":"https:\/\/vincenzofranco.com\/en\/tree-school\/","title":{"rendered":"Tree School"},"content":{"rendered":"
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Tree School<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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2023<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Logo <\/span>redesign<\/b> and <\/span>UX\/UI design<\/b> for the <\/span>Tree Srl<\/b> website: an <\/span>immersive, fresh, and accessible<\/b> educational platform.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tGraphic Design<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBranding<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tLayouting<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tUX\/UI Design<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tPrototyping<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Tree\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Context<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Tree Srl<\/b>, based in <\/span>Rome<\/b>, offers <\/span>online courses<\/b> focused on <\/span>coding, advertising, and marketing<\/b>. The objective of the project was to create a <\/span>responsive and immersive platform<\/b>, primarily designed for a <\/span>young audience<\/b>, capable of making learning <\/span>simple and engaging<\/b>. The design aimed to integrate both the navigation experience and the <\/span>brand\u2019s modern visual communication<\/b>, supporting the dissemination of content within a <\/span>complex corporate environment<\/b>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Platform<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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The <\/span>Tree Srl<\/b> platform was designed with a <\/span>comprehensive UX\/UI approach<\/b>: <\/span>responsive design<\/b>, <\/span>modular components<\/b>, and <\/span>interactive functional prototyping<\/b>. The user experience is optimized for the delivery of <\/span>online courses<\/b>, with a focus on <\/span>content accessibility<\/b> and <\/span>engagement of a young audience<\/b>. The <\/span>immersive design<\/b> guides users through <\/span>clear and engaging learning paths<\/b>, highlighting courses in <\/span>coding, marketing, and advertising<\/b>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Accessibility<\/b><\/p>

The platform is developed in accordance with <\/span>WCAG guidelines<\/b>, supporting <\/span>text scaling, adjustable line spacing and kerning, ARIA labels<\/b>, and navigation compatible with <\/span>screen readers<\/b>, ensuring <\/span>inclusive and compliant usability<\/b>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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My takeaways<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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This project represented my <\/span>first UX\/UI experience<\/b> with the new <\/span>internal team<\/b>, directly managing <\/span>internal collaboration<\/b> and <\/span>conflicts of vision<\/b> with colleagues. I learned to mediate <\/span>differences through dialogue<\/b> and to make <\/span>content accessible<\/b> even to multiple <\/span>internal stakeholders<\/b>, while navigating <\/span>long approval processes<\/b>. The experience strengthened my ability to <\/span>work in a team<\/b>, adapt quickly, and design <\/span>scalable and user-friendly UX\/UI solutions<\/b> for a <\/span>broad audience<\/b>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tGo to Homepage<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Tree School 2023 Rinnovamento del logo e progettazione UX\/UI del sito Tree Srl: piattaforma educativa immersiva, fresca e accessibile. Graphic Design Branding Layouting UX\/UI Design Prototyping Il Contesto Tree Srl, con sede a Roma, offre corsi online focalizzati su coding, advertising e marketing. L\u2019obiettivo del progetto era creare una piattaforma responsive e immersiva, pensata soprattutto per un pubblico giovane, capace di rendere l\u2019apprendimento semplice e coinvolgente. La progettazione doveva integrare sia l\u2019esperienza di navigazione sia la comunicazione visiva moderna del brand, supportando la diffusione dei contenuti all\u2019interno di un contesto aziendale complesso. La Piattaforma La piattaforma di Tree Srl \u00e8 stata progettata con un approccio UX\/UI completo: responsive design, componenti modulari e prototipazione interattiva funzionante. L\u2019esperienza utente \u00e8 ottimizzata per la fruizione dei corsi online, con focus sull\u2019accessibilit\u00e0 dei contenuti e sull\u2019engagement del pubblico giovane. Il design immersivo guida l\u2019utente attraverso percorsi di apprendimento chiari e coinvolgenti, valorizzando i corsi su coding, marketing e advertising. Accessibilit\u00e0 La piattaforma \u00e8 sviluppata secondo le linee guida WCAG, con supporto a testo ingrandito, interlinea e kerning regolabili, ARIA label e navigazione compatibile con screen reader, garantendo usabilit\u00e0 inclusiva e conforme I miei takeaways Questo progetto ha rappresentato la mia prima esperienza UX\/UI con il nuovo team interno, gestendo direttamente la collaborazione interna e i conflitti di visione con colleghi. Ho imparato a mediare divergenze attraverso il dialogo e a rendere accessibili i contenuti anche a numerosi stakeholder interni, rispettando i lunghi processi di approvazione. L\u2019esperienza ha rafforzato la mia capacit\u00e0 di lavorare in team, adattarmi rapidamente e progettare soluzioni UX\/UI scalabili e fruibili per un ampio pubblico. Torna alla home<\/p>","protected":false},"author":1,"featured_media":3213,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[40,19,12,20,22,16],"tags":[],"class_list":["post-2602","page","type-page","status-publish","has-post-thumbnail","hentry","category-all-projects","category-branding","category-graphic-design","category-layouting","category-prototyping","category-uxui-design"],"yoast_head":"\nTree School - Vincenzo Franco: Graphic Designer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vincenzofranco.com\/en\/tree-school\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tree School - Vincenzo Franco: Graphic Designer\" \/>\n<meta property=\"og:description\" content=\"Tree School 2023 Rinnovamento del logo e progettazione UX\/UI del sito Tree Srl: piattaforma educativa immersiva, fresca e accessibile. Graphic Design Branding Layouting UX\/UI Design Prototyping Il Contesto Tree Srl, con sede a Roma, offre corsi online focalizzati su coding, advertising e marketing. L\u2019obiettivo del progetto era creare una piattaforma responsive e immersiva, pensata soprattutto per un pubblico giovane, capace di rendere l\u2019apprendimento semplice e coinvolgente. La progettazione doveva integrare sia l\u2019esperienza di navigazione sia la comunicazione visiva moderna del brand, supportando la diffusione dei contenuti all\u2019interno di un contesto aziendale complesso. La Piattaforma La piattaforma di Tree Srl \u00e8 stata progettata con un approccio UX\/UI completo: responsive design, componenti modulari e prototipazione interattiva funzionante. L\u2019esperienza utente \u00e8 ottimizzata per la fruizione dei corsi online, con focus sull\u2019accessibilit\u00e0 dei contenuti e sull\u2019engagement del pubblico giovane. Il design immersivo guida l\u2019utente attraverso percorsi di apprendimento chiari e coinvolgenti, valorizzando i corsi su coding, marketing e advertising. Accessibilit\u00e0 La piattaforma \u00e8 sviluppata secondo le linee guida WCAG, con supporto a testo ingrandito, interlinea e kerning regolabili, ARIA label e navigazione compatibile con screen reader, garantendo usabilit\u00e0 inclusiva e conforme I miei takeaways Questo progetto ha rappresentato la mia prima esperienza UX\/UI con il nuovo team interno, gestendo direttamente la collaborazione interna e i conflitti di visione con colleghi. Ho imparato a mediare divergenze attraverso il dialogo e a rendere accessibili i contenuti anche a numerosi stakeholder interni, rispettando i lunghi processi di approvazione. L\u2019esperienza ha rafforzato la mia capacit\u00e0 di lavorare in team, adattarmi rapidamente e progettare soluzioni UX\/UI scalabili e fruibili per un ampio pubblico. 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